App analytics company Appsee ran ads in Instagram Stories to attract its B2B target audience, resulting in a 3.4X higher click-through rate and a 25% lower cost per qualified lead with the new ad placement.
Appsee is an Israel-based company that offers qualitative app analytics for mobile product managers and app developers. Using Appsee’s services, session recordings and touch heatmaps, app companies can get actionable insights into user behavior to help improve their experience.
higher click-through rate with ads in Stories
lower cost per click with ads in Stories
lower cost per qualified lead with ads in Stories
Appsee wanted a new way to reach the business-to-business (B2B) audience it had discovered while running ads in Instagram feed so that it could ultimately attract new customers.
Having already seen success with ads in Instagram feed, Appsee wanted to run ads in Instagram Stories. To attract a unique B2B audience that the company had already reached in feed, Appsee retargeted its ads in Instagram Stories to this group.
Appsee ran video ads showing off its product features and dashboard. It also included a free trial offer and urged viewers to “Learn More” through the Swipe Up feature within stories. After swiping up, viewers were taken to the Appsee site where they could sign up for more information.
At the end of the campaign, Appsee saw an increase in brand awareness, website traffic and interest from potential customers. It increased its click-through rate by 3.4X, decreased its cost per click by 2X and lowered its cost per qualified lead by 25%.