APPSEE

App analytics company Appsee ran ads in Instagram Stories to attract its B2B target audience, resulting in a 3.4X higher click-through rate and a 25% lower cost per qualified lead with the new ad placement.

THE STORY
Powerful qualitative app analytics

Appsee is an Israel-based company that offers qualitative app analytics for mobile product managers and app developers. Using Appsee’s services, session recordings and touch heatmaps, app companies can get actionable insights into user behavior to help improve their experience.

3.4X

higher click-through rate with ads in Stories

2X

lower cost per click with ads in Stories

25%

lower cost per qualified lead with ads in Stories

Even though we’re a B2B company, our target audience is spending lots of time on Instagram. By reaching them on what is usually considered to be a pure business-to-consumer platform, we’ve been able to keep the brand top-of-mind while closing the loop with potential leads who visited our website, thanks to Stories.
JOHN (YANAY) SELA, CMO, APPSEE
THE GOAL
Remarketing its ads

Appsee wanted a new way to reach the business-to-business (B2B) audience it had discovered while running ads in Instagram feed so that it could ultimately attract new customers.

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THE SOLUTION
Boosting interaction and leads

Having already seen success with ads in Instagram feed, Appsee wanted to run ads in Instagram Stories. To attract a unique B2B audience that the company had already reached in feed, Appsee retargeted its ads in Instagram Stories to this group.

Appsee ran video ads showing off its product features and dashboard. It also included a free trial offer and urged viewers to “Learn More” through the Swipe Up feature within stories. After swiping up, viewers were taken to the Appsee site where they could sign up for more information.

At the end of the campaign, Appsee saw an increase in brand awareness, website traffic and interest from potential customers. It increased its click-through rate by 3.4X, decreased its cost per click by 2X and lowered its cost per qualified lead by 25%.

I was very surprised by the results of the Instagram Stories campaign. The decrease of costs and improvement of the click-through rate was quite shocking and contributed a lot to our brand awareness efforts.
ORNIT ROTENBERG HAIM, PERFORMANCE MARKETING MANAGER, APPSEE