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New to Instagram? Learn how to set up a free business profile, create content and use Instagram to grow your business.
People come to Instagram to be inspired and discover things they care about, which includes content from brands and businesses.
of people say they discover new products on Instagram.1
Instagrammers visit at least one business profile daily.2
in time spent watching video on Instagram.3
of the most viewed stories are from businesses.4
Set up an Instagram Business account to give people more information about your products, service or business.
Download the Instagram app for iOS from the App Store, Android from Google Play store or Windows Phone from the Windows Phone Store. Once the app is installed on your mobile phone, tap to open it.
Tap Sign Up, then enter your email address and tap Next, or tap Log in with Facebook to sign up with your Facebook account.
Within the app, find Settings, then scroll down to Switch to business account. When you have a business account, you can add pertinent business information such as opening hours, a business address or a phone number. Create a Business Profile
Start posting content you'd like to see in your feed using relevant hashtags and start following similar accounts. Go to Instagram to get started.
Make your account on Instagram a business account to get insights about your stories, posts and followers.
Get real-time metrics on how your stories and promoted posts perform throughout the day.
Get insights into your followers and how they interact with your posts and stories.
Add information about your company, such as business hours, location and phone number.
Convert to a business account within your app account settings.
Instagram is a highly visual experience. Learn how to tell your story through captivating photos, videos and captions.
New to Instagram? To get started, decide which story you want to tell, choose a cohesive look and feel for your account, and post consistently. Watch the video to learn more.
Have you ever wondered what counts as good creative on Instagram? Here's a hint: good creative is simply good creative! It follows the same three creative principles you'd apply to any marketing channel. See these principles in the video.
Not a photographer? Creating quality content on Instagram doesn't have to be difficult. You can take professional-looking photos and videos just using your phone. Learn how in the video.
With Instagram's apps, you can easily create high-quality photos and videos for your account.
Make everyday moments fun and unexpected. Create captivating mini videos that loop back and forth, then share them on your account. On Stories, 25% of videos shared are Boomerangs.1
Boomerang by @alinavalitova
Forget bulky tripods and expensive equipment – create polished time-lapse videos using Instagram's in-house stabilisation.
Hyperlapse by @habashi
Get answers to common questions below, or get help from the Help Centre or one of our Instagram Partners.
If you're short on time or need additional help, find an Instagram Partner to help you with everything from buying ads to sourcing and delivering creative. All our Instagram Partners are proven experts in their field and are vetted by us.
