Getting started on Instagram for Business

Create a Business account Get a personalised marketing plan Advertise on Instagram Boost my posts Setup a shop on Instagram Develop the right Instagram strategy

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Marketing plan

Get custom tips to help you reach your business goals

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Products

Ad solutions Video solutions Instagram Shopping Branded content Feed Stories Reels

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Reels

Create and discover short, entertaining videos on Instagram

Explore Reels

For creators

About creators Create Grow Earn money Stay safe

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Instagram creators

You were made for this. Now it's time to make your community.

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Inspiration

Latest news and tips House of Instagram events Case studies Creator collaborations

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Community

Inspiring stories from women-led, minority businesses

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Help

Instagram Help Centre Facebook ads guide Free online courses

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SET UP YOUR INSTAGRAM BUSINESS ACCOUNT

In settings, find Account and tap Switch to professional account.
Pick a category that best describes your business, then select Business.
You're all set – you've got an Instagram business account. Now complete your profile using the tips below.

Create Account

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LEARN HOW TO SUCCEED ON INSTAGRAM

Now you have your account, find out what's next. Get the complete picture with a free marketing plan or explore three key tips to hit the ground running.