Getting started on Instagram for Business

Getting started

Learn the basics Advertise on Instagram Sell on Instagram

Featured

Marketing plan

Get custom tips to help you reach your business goals

Get plan

Products

Stories Reels Branded content

Featured

Reels

Create and discover short, entertaining videos on Instagram

Explore Reels

Creators

Overview Create Reels Grow Earn money

Featured

Instagram creators

You were made for this. Now it's time to make your community.

Explore more

Inspiration

Latest news and tips Case studies House of Instagram

Featured

Community

Inspiring stories from women-led, minority businesses

Watch Now

Help

Create an Ad

SET UP YOUR INSTAGRAM BUSINESS ACCOUNT

In settings, find Account and tap Switch to professional account.
Pick a category that best describes your business, then select Business.
You're all set – you've got an Instagram business account. Now complete your profile using the tips below.

Create Account

Something went wrong

We're having trouble with playing this video.

Learn more

LEARN HOW TO SUCCEED ON INSTAGRAM

Now you have your account, find out what's next. Get the complete picture with a free marketing plan or explore three key tips to hit the ground running.