Set up your Instagram Business account

  1. In settings, find Account and tap Switch to professional account.
  2. Pick a category that best describes your business, then select Business.
  3. You're all ready – you've got an Instagram business account. Now complete your profile using the tips below.
Create account
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Learn how to succeed on Instagram

Now you have your account, find out what's next. Explore three key tips to hit the ground running.

Get the small business how-to guide

Discover advice, tips and tricks from real small businesses on how to start and grow your business on Instagram.

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How to grow and scale your small business

Share with intention

Learn how to plan content with a consistent look and feel so that your brand becomes more recognisable.

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Grow your audience

Connect with businesses like yours, interact with followers and find out how hashtags can get you discovered by new customers.

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An Instagram post from @bespokebinny with a woman in an apron including a Shop Now button on the image

Expand with Instagram ads

Reach your business goals with advanced targeting, engaging ad formats and easy-to-understand performance results.

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