Set up your Instagram Business account

  1. Go to your profile and tap in the top-right corner. TapSettings and privacy, then Account type and tools and Switch to professional account.
  2. Pick a category that best describes your business, then select Business.
  3. You're all set – you've got an Instagram business account. Now complete your profile using the tips below.
Create account

Learn how to succeed on Instagram

Now you have your account, find out what's next. Explore three key tips to hit the ground running.

Get the small business how-to guide

Discover advice, tips and tricks from real small businesses on how to start and grow your business on Instagram.

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How to grow and scale your small business

Share with intention

Learn how to plan content with a consistent look and feel so that your brand becomes more recognisable.

See How

Grow your audience

Connect with businesses like yours, interact with followers and find out how hashtags can get you discovered by new customers.

See How

An Instagram post from @bespokebinny with a woman in an apron including a Shop Now button on the image

Expand with Instagram ads

Reach your business goals with advanced targeting, engaging ad formats and easy-to-understand performance results.

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