GETTING STARTED WITH INSTAGRAM.

New to Instagram? Learn how to set up a free business profile, create content and use Instagram to grow your business.

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Why Instagram?

People come to Instagram to be inspired and discover things they care about, which includes content from brands and businesses.

1 million+

advertisers worldwide use Instagram to share their stories and drive business results.1

60%

of people say they discover new products on Instagram.2

75%

of Instagrammers take action after being inspired by a post.3

1/3

of the most viewed Stories are from businesses.5

Starting an account is quick and easy.

Set up an Instagram Business account to give people more information about your products, service or business.

Step 1: Download and launch the app

Download the Instagram app for iOS from the App Store, Android from Google Play store or Windows Phone from the Windows Phone Store. Once the app is installed on your mobile phone, tap to open it.

Step 2: Let us know who you are

Tap Sign Up, then enter your email address and tap Next, or tap Log in with Facebook to sign up with your Facebook account.

Step 3: Set up a free business profile

Within the app, find Settings, then scroll down to Switch to business account. When you have a business account, you can add pertinent business information such as opening hours, a business address or a phone number. Create a Business Profile

Step 4: Post and follow users

Start posting content you'd like to see in your feed using relevant hashtags and start following similar accounts. Go to Instagram to get started.

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Get recognised as a business.

Make your account on Instagram a business account to get insights about your stories, posts and followers.

With a business account you can:

Get real-time metrics on how your stories and promoted posts perform throughout the day.

Get insights into your followers and how they interact with your posts and stories.

Add information about your company, such as business hours, location and phone number.

Convert to a business account within your app account settings.

Create your Business Account

Creating Instagram content.

Instagram is a highly visual experience. Learn how to tell your story through captivating photos, videos and captions.

1. Getting started on Instagram

New to Instagram? To get started, decide which story you want to tell, choose a cohesive look and feel for your account, and post consistently. Watch the video to learn more.

2. Understand what makes good creative good

Have you ever wondered what counts as good creative on Instagram? Here's a hint: good creative is simply good creative! It follows the same three creative principles you'd apply to any marketing channel. See these principles in the video.

3. Create quality photos and videos

Not a photographer? Creating quality content on Instagram doesn't have to be difficult. You can take professional-looking photos and videos just using your phone. Learn how in the video.

View more advertising tips

Free training.

You can take free, online training courses to help you better understand how to use Instagram to build your business.

Business blog.

Get the latest announcements, updates and best practices from Instagram.

More help.

Get answers to common questions below, or get help from the Help Centre or one of our Instagram Partners.

Any questions?

Go to the Help Centre for answers to your questions.

Need a hand?

If you're short on time or need additional help, find an Instagram Partner to help you with everything from buying adverts to sourcing and delivering creative. All our Instagram Partners are proven experts in their field and are vetted by us.