Getting Started on Instagram for Business | Instagram for Business

Meta for Business (previously Facebook for Business)

Create a business account Create successful posts Advertise on Instagram Boost my posts Set up a shop on Instagram Inspire people to take action Optimize your shop Collaborate with creators

FEATURED

how to start reaching customers with your shop

SHOPPING

Here is your guide on how to start reaching customers with your shop

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Ad Solutions Video Solutions Instagram Shopping Checkout on Instagram Branded Content Feed Stories Reels Instagram Direct

FEATURED

Here is your guide to how to create effective Reels ads.

REELS

Here is your guide to how to create effective Reels ads.

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Latest News & Tips House of Instagram Events Case Studies

FEATURED

Here is your guide to how to create effective Reels ads.

CREATORS

Here’s your guide to help get the most out of creators for your business.

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Set up your Instagram Business Account

Go to your profile and tap in the upper right corner. TapSettings and privacy, then Account type and tools, and Switch to professional account.
Pick a category that best describes your business, then select Business.
You’re all set, you’ve got an Instagram business account. Now complete your profile using the tips below.

Learn how to succeed on Instagram

Now you have your account, find out what’s next. Explore 3 key tips to hit the ground running.

Get the Small Business How-To Guide

Discover advice, tips, and tricks from real small businesses on how to start and grow your business on Instagram.

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How to grow and scale your small business

Share with intention

Learn how to plan content with a consistent look and feel so that your brand becomes more recognizable.

Grow your audience

Connect with businesses like yours, interact with followers and find out how hashtags can get you discovered by new customers.

An Instagram post from @bespokebinny with a woman in an apron including a Shop Now button on the image

Expand with Instagram ads

Reach your business goals with advanced targeting, engaging ad formats, and easy to understand performance results.

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