A picture if a woman holding a cake from @chula.galvez’s Instagram page
A picture of a woman from @culturaenturopa’s Instagram page
Example of Instagram shop icon over a picture of a papaya and moisturizing cream on @glowrecipe’s page
An example of an Instagram launch or countdown on @aarmy’s Instagram story

Get your business started on Instagram

Become one of the 200M+ business accounts people visit every day.

Get real time insights

Track your account performance using real-time data and learn what's working well with your audience.

A picture if a woman holding a cake from @chula.galvez’s Instagram page

Share contact information

People come to Instagram to build meaningful relationships with brands. Invite them to reach out when they visit your account.

A picture of a woman from @culturaenturopa’s Instagram page

Sell directly on Instagram

With 70% of shoppers looking to Instagram for their next purchase, it's time to open up shop right here.

Example of Instagram shop icon over a picture of a papaya and moisturizing cream on @glowrecipe’s page

Engage with your community

Build relationships with customers through interactive stickers on Stories and 1:1 DM converstations.

An example of an Instagram launch or countdown on @aarmy’s Instagram story

Set up your Instagram Business Account

  1. Go to your profile and tap in the upper right corner. TapSettings and privacy, then Account type and tools, and Switch to professional account.
  2. Pick a category that best describes your business, then select Business.
  3. You’re all set, you’ve got an Instagram business account. Now complete your profile using the tips below.
Create Account

Learn how to succeed on Instagram

Now you have your account, find out what’s next. Explore 3 key tips to hit the ground running.

Get the Small Business How-To Guide

Discover advice, tips, and tricks from real small businesses on how to start and grow your business on Instagram.

Download the Guide

How to grow and scale your small business

Share with intention

Learn how to plan content with a consistent look and feel so that your brand becomes more recognizable.

See How

Grow your audience

Connect with businesses like yours, interact with followers and find out how hashtags can get you discovered by new customers.

See How

An Instagram post from @bespokebinny with a woman in an apron including a Shop Now button on the image

Expand with Instagram ads

Reach your business goals with advanced targeting, engaging ad formats, and easy to understand performance results.

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