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Get your business started on Instagram

Become one of more than 200 million business accounts that people visit every day.

Get real-time insights

Track your account performance using real-time data and learn what's working well with your audience.

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Share contact information

People come to Instagram to build meaningful relationships with brands. Invite them to get in touch when they visit your account.

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Sell directly on Instagram

With 70% of shoppers looking to Instagram for their next purchase, it's time to open up shop right here.

Example of Instagram shop icon over a picture of a papaya and moisturising cream on @glowrecipe's page

Engage with your community

Build relationships with customers through interactive stickers on Stories and one-to-one DM conversations.

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Set up your Instagram Business account

  1. In settings, find Account and tap Switch to professional account.
  2. Pick a category that best describes your business, then select Business.
  3. You're all ready – you've got an Instagram business account. Now complete your profile using the tips below.
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Learn how to succeed on Instagram

Now you have your account, find out what's next. Get the complete picture with a free marketing plan or explore three key tips to hit the ground running.

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Get personalised tips with a free marketing plan

Get a customised step-by-step plan for growing your business on Instagram.

Get the small business how-to guide

Discover advice, tips, and tricks from real small businesses on how to start and grow your business on Instagram.

How to grow and scale your small business
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Share with intention

Learn how to plan content with a consistent look and feel so that your brand becomes more recognisable.

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Grow your audience

Connect with businesses like yours, interact with followers and find out how hashtags can get you discovered by new customers.

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Expand with Instagram ads

Reach your business goals with advanced targeting, engaging ad formats and easy-to-understand performance results.

Get the latest from Instagram