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Create a business accountGet a personalized marketing planCreate successful postsAdvertise on InstagramBoost my postsSet up a shop on InstagramInspire people to take actionOptimize your shopCollaborate with creators
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how to start reaching customers with your shop

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Here is your guide on how to start reaching customers with your shop

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Here is your guide to how to create effective Reels ads.

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Here is your guide to how to create effective Reels ads.

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Here’s your guide to help get the most out of creators for your business.

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GET YOUR BUSINESS STARTED ON INSTAGRAM

Become one of the 200M+ business accounts people visit every day.

GET REAL TIME INSIGHTS

Track your account performance using real-time data and learn what's working well with your audience.

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SHARE CONTACT INFORMATION

People come to Instagram to build meaningful relationships with brands. Invite them to reach out when they visit your account.

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SELL DIRECTLY ON INSTAGRAM

With 70% of shoppers looking to Instagram for their next purchase, it's time to open up shop right here.

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ENGAGE WITH YOUR COMMUNITY

Build relationships with customers through interactive stickers on Stories and 1:1 DM converstations.

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SET UP YOUR INSTAGRAM BUSINESS ACCOUNT

  1. In settings, find Account and tap Switch to Professional Account.
  2. Pick a category that best describes your business, then select Business.
  3. You’re all set, you’ve got an Instagram business account. Now complete your profile using the tips below.
Create Account
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LEARN HOW TO SUCCEED ON INSTAGRAM

Now you have your account, find out what’s next. Get the complete picture with a free marketing plan or explore 3 key tips to hit the ground running.

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Get personalized tips with a free marketing plan

Get a customized step-by-step plan for growing your business on Instagram.

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Get the Small Business How-To Guide

Discover advice, tips, and tricks from real small businesses on how to start and grow your business on Instagram.

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How to grow and scale your small business
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Share with intention

Learn how to plan content with a consistent look and feel so that your brand becomes more recognizable.

See How

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Grow your audience

Connect with businesses like yours, interact with followers and find out how hashtags can get you discovered by new customers.

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Expand with Instagram ads

Reach your business goals with advanced targeting, engaging ad formats, and easy to understand performance results.

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