A picture of a woman holding a cake from @chula.galvez's Instagram page
A picture of a woman from @culturaenturopa's Instagram page
Example of Instagram shop icon over a picture of a papaya and moisturising cream on @glowrecipe's page
An example of an Instagram launch or countdown on @aarmy's Instagram story

Get your business started on Instagram

Become one of more than 200 million business accounts that people visit every day.

Get real-time insights

Track your account performance using real-time data and learn what's working well with your audience.

A picture of a woman holding a cake from @chula.galvez's Instagram page

Share contact information

People come to Instagram to build meaningful relationships with brands. Invite them to get in touch when they visit your account.

A picture of a woman from @culturaenturopa's Instagram page

Sell directly on Instagram

With 70% of shoppers looking to Instagram for their next purchase, it's time to open up shop right here.

Example of Instagram shop icon over a picture of a papaya and moisturising cream on @glowrecipe's page

Engage with your community

Build relationships with customers through interactive stickers on Stories and one-to-one DM conversations.

An example of an Instagram launch or countdown on @aarmy's Instagram story

Set up your Instagram Business account

  1. In settings, find Account and tap Switch to professional account.
  2. Pick a category that best describes your business, then select Business.
  3. You're all ready – you've got an Instagram business account. Now complete your profile using the tips below.
Create account
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Learn how to succeed on Instagram

Now you have your account, find out what's next. Explore three key tips to hit the ground running.

Get the small business how-to guide

Discover advice, tips and tricks from real small businesses on how to start and grow your business on Instagram.

Download the guide

How to grow and scale your small business

Share with intention

Learn how to plan content with a consistent look and feel so that your brand becomes more recognisable.

See How

Grow your audience

Connect with businesses like yours, interact with followers and find out how hashtags can get you discovered by new customers.

See How

An Instagram post from @bespokebinny with a woman in an apron including a Shop Now button on the image

Expand with Instagram ads

Reach your business goals with advanced targeting, engaging ad formats and easy-to-understand performance results.

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