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GET YOUR BUSINESS STARTED ON INSTAGRAM

Become one of the 200M+ business accounts people visit every day.

GET REAL TIME INSIGHTS

Track your account performance using real-time data and learn what's working well with your audience.

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SHARE CONTACT INFORMATION

People come to Instagram to build meaningful relationships with brands. Invite them to reach out when they visit your account.

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SELL DIRECTLY ON INSTAGRAM

With 70% of shoppers looking to Instagram for their next purchase, it's time to open up shop right here.

Example of Instagram shop icon over a picture of a papaya and moisturizing cream on @glowrecipe’s page

ENGAGE WITH YOUR COMMUNITY

Build relationships with customers through interactive stickers on Stories and 1:1 DM converstations.

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SET UP YOUR INSTAGRAM BUSINESS ACCOUNT

  1. In settings, find Account and tap Switch to Professional Account.
  2. Pick a category that best describes your business, then select Business.
  3. You’re all set, you’ve got an Instagram business account. Now complete your profile using the tips below.
Create Account
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LEARN HOW TO SUCCEED ON INSTAGRAM

Now you have your account, find out what’s next. Get the complete picture with a free marketing plan or explore 3 key tips to hit the ground running.

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Get personalized tips with a free marketing plan

Get a customized step-by-step plan for growing your business on Instagram.

Get Started

Get the Small Business How-To Guide

Discover advice, tips, and tricks from real small businesses on how to start and grow your business on Instagram.

Download the Guide

How to grow and scale your small business
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Share with intention

Learn how to plan content with a consistent look and feel so that your brand becomes more recognizable.

See How

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Grow your audience

Connect with businesses like yours, interact with followers and find out how hashtags can get you discovered by new customers.

See How

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Expand with Instagram ads

Reach your business goals with advanced targeting, engaging ad formats, and easy to understand performance results.

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