Getting Started on Instagram for Business | Instagram for Business

Meta for Business (previously Facebook for Business)

Create a business account Get a personalized marketing plan Create successful posts Advertise on Instagram Boost my posts Set up a shop on Instagram Inspire people to take action Optimize your shop Collaborate with creators

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how to start reaching customers with your shop

SHOPPING

Here is your guide on how to start reaching customers with your shop

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Ad Solutions Video Solutions Instagram Shopping Branded Content Feed Stories Reels Instagram Direct

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Here is your guide to how to create effective Reels ads.

REELS

Here is your guide to how to create effective Reels ads.

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Latest News & Tips House of Instagram Events Case Studies

FEATURED

Here is your guide to how to create effective Reels ads.

CREATORS

Here’s your guide to help get the most out of creators for your business.

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Instagram Help Center Facebook Ads Guide Free Online Courses

A picture if a woman holding a cake from @chula.galvez’s Instagram page

A picture of a woman from @culturaenturopa’s Instagram page

Example of Instagram shop icon over a picture of a papaya and moisturizing cream on @glowrecipe’s page

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GET YOUR BUSINESS STARTED ON INSTAGRAM

Become one of the 200M+ business accounts people visit every day.

GET REAL TIME INSIGHTS

Track your account performance using real-time data and learn what's working well with your audience.

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SHARE CONTACT INFORMATION

People come to Instagram to build meaningful relationships with brands. Invite them to reach out when they visit your account.

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SELL DIRECTLY ON INSTAGRAM

With 70% of shoppers looking to Instagram for their next purchase, it's time to open up shop right here.

Example of Instagram shop icon over a picture of a papaya and moisturizing cream on @glowrecipe’s page

ENGAGE WITH YOUR COMMUNITY

Build relationships with customers through interactive stickers on Stories and 1:1 DM converstations.

An example of an Instagram launch or countdown on @aarmy’s Instagram story

SET UP YOUR INSTAGRAM BUSINESS ACCOUNT

In settings, find Account and tap Switch to Professional Account.
Pick a category that best describes your business, then select Business.
You’re all set, you’ve got an Instagram business account. Now complete your profile using the tips below.

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LEARN HOW TO SUCCEED ON INSTAGRAM

Now you have your account, find out what’s next. Get the complete picture with a free marketing plan or explore 3 key tips to hit the ground running.

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Get personalized tips with a free marketing plan

Get a customized step-by-step plan for growing your business on Instagram.

Get the Small Business How-To Guide

Discover advice, tips, and tricks from real small businesses on how to start and grow your business on Instagram.

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How to grow and scale your small business

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Share with intention

Learn how to plan content with a consistent look and feel so that your brand becomes more recognizable.

a post from @wantshowasyoung Instagram page showing an older man and woman looking at each other with an overlay of their follower count going up

Grow your audience

Connect with businesses like yours, interact with followers and find out how hashtags can get you discovered by new customers.

An Instagram post from @bespokebinny with a woman in an apron including a Shop Now button on the image

Expand with Instagram ads

Reach your business goals with advanced targeting, engaging ad formats, and easy to understand performance results.

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@instagramforbusiness