Facebook for Business

Getting Started

Learn the basics Advertise on Instagram Sell on Instagram

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Instagram Business Marketing Plan

Marketing Plan

Get custom tips to help you reach your business goals

Stories Reels Branded Content

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Instagram Business Marketing Plan

Reels

Create and discover short, entertaining videos on Instagram

Overview Create Reels Grow Earn Money

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Instagram Creators

Instagram Creators

You were made for this. Now it's time to make your community.

Latest News & Tips Case Studies House of Instagram

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Inspiring stories from women-led, minority businesses

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Inspiring stories from women-led, minority businesses

A picture if a woman holding a cake from @chula.galvez’s Instagram page

A picture of a woman from @culturaenturopa’s Instagram page

Example of Instagram shop icon over a picture of a papaya and moisturizing cream on @glowrecipe’s page

An example of an Instagram launch or countdown on @aarmy’s Instagram story

GET YOUR BUSINESS STARTED ON INSTAGRAM

Become one of the 200M+ business accounts people visit every day.

GET REAL TIME INSIGHTS

Track your account performance using real-time data and learn what's working well with your audience.

A picture if a woman holding a cake from @chula.galvez’s Instagram page

SHARE CONTACT INFORMATION

People come to Instagram to build meaningful relationships with brands. Invite them to reach out when they visit your account.

A picture of a woman from @culturaenturopa’s Instagram page

SELL DIRECTLY ON INSTAGRAM

With 70% of shoppers looking to Instagram for their next purchase, it's time to open up shop right here.

Example of Instagram shop icon over a picture of a papaya and moisturizing cream on @glowrecipe’s page

ENGAGE WITH YOUR COMMUNITY

Build relationships with customers through interactive stickers on Stories and 1:1 DM converstations.

An example of an Instagram launch or countdown on @aarmy’s Instagram story

SET UP YOUR INSTAGRAM BUSINESS ACCOUNT

In settings, find Account and tap Switch to Professional Account.
Pick a category that best describes your business, then select Business.
You’re all set, you’ve got an Instagram business account. Now complete your profile using the tips below.

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LEARN HOW TO SUCCEED ON INSTAGRAM

Now you have your account, find out what’s next. Get the complete picture with a free marketing plan or explore 3 key tips to hit the ground running.

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Get personalized tips with a free marketing plan

Get a customized step-by-step plan for growing your business on Instagram.

A video from the @stayfirecosmetics Instagram page showing a woman applying makeup

Share with intention

Learn how to plan content with a consistent look and feel so that your brand becomes more recognizable.

a post from @wantshowasyoung Instagram page showing an older man and woman looking at each other with an overlay of their follower count going up

Grow your audience

Connect with businesses like yours, interact with followers and find out how hashtags can get you discovered by new customers.

An Instagram post from @bespokebinny with a woman in an apron including a Shop Now button on the image

Expand with Instagram ads

Reach your business goals with advanced targeting, engaging ad formats, and easy to understand performance results.

GET THE LATEST FROM INSTAGRAM

@INSTAGRAMFORBUSINESS