Get real time insights
Track your account performance using real-time data and learn what's working well with your audience.
Share contact information
People come to Instagram to build meaningful relationships with brands. Invite them to reach out when they visit your account.
Sell directly on Instagram
With 70% of shoppers looking to Instagram for their next purchase, it's time to open up shop right here.
Engage with your community
Build relationships with customers through interactive stickers on Stories and 1:1 DM converstations.
Set up your Instagram Business Account
- Go to your profile and tap in the upper right corner. TapSettings and privacy, then Account type and tools, and Switch to professional account.
- Pick a category that best describes your business, then select Business.
- You’re all set, you’ve got an Instagram business account. Now complete your profile using the tips below.