FEATURED
![how to start reaching customers with your shop](https://scontent-ord5-2.xx.fbcdn.net/v/t39.2365-6/306070616_430883832440470_3012954200413678616_n.png?stp=dst-webp&_nc_cat=100&ccb=1-7&_nc_sid=e280be&_nc_ohc=TiEp-d8IhWwQ7kNvgFC2Tzy&_nc_ht=scontent-ord5-2.xx&oh=00_AYA-JqlsCVqXFtqWpmfgKo1Yiplw3zafZRuR57pOqVdBhw&oe=66BEDDD7)
FEATURED
![Here is your guide to how to create effective Reels ads.](https://scontent-ord5-2.xx.fbcdn.net/v/t39.2365-6/305269849_1514603408972883_1885875655451265664_n.png?stp=dst-webp&_nc_cat=100&ccb=1-7&_nc_sid=e280be&_nc_ohc=L3gNHx2H0VkQ7kNvgHHmD7j&_nc_ht=scontent-ord5-2.xx&oh=00_AYAog2B0iCSk1ImBVbRBP5SWW-PxmHUJgaI4yYc6MtHiTQ&oe=66BED57C)
FEATURED
![Here is your guide to how to create effective Reels ads.](https://scontent-ord5-2.xx.fbcdn.net/v/t39.2365-6/302574549_496054948525823_2005196720240255639_n.png?stp=dst-webp&_nc_cat=100&ccb=1-7&_nc_sid=e280be&_nc_ohc=o3BowNjPTtEQ7kNvgElMbLn&_nc_ht=scontent-ord5-2.xx&oh=00_AYDv2WqQqbFock2GZH76pidj2x9JAU0f7eD_NUu9_5OEHg&oe=66BEFD50)
CREATORS
Here’s your guide to help get the most out of creators for your business.
![A picture if a woman holding a cake from @chula.galvez’s Instagram page](https://scontent-ord5-2.xx.fbcdn.net/v/t39.2365-6/171262306_182719560357338_5580612909852412856_n.gif?_nc_cat=110&ccb=1-7&_nc_sid=e280be&_nc_ohc=q8vKvuwJ4iYQ7kNvgEgh2Cd&_nc_ht=scontent-ord5-2.xx&oh=00_AYDswWScyhw71D6O3Td7N18p8K7PtjjJ1Eu4gzKXjN_wWg&oe=66BED027)
![A picture of a woman from @culturaenturopa’s Instagram page](https://scontent-ord5-2.xx.fbcdn.net/v/t39.2365-6/172060552_502702870904545_3307300107604779377_n.png?stp=dst-webp&_nc_cat=105&ccb=1-7&_nc_sid=e280be&_nc_ohc=qlD4LobQn_cQ7kNvgH5xwjm&_nc_ht=scontent-ord5-2.xx&oh=00_AYCoBuFt1bDPK3a26a0ZdV7QblTqKwYqGjalQtCVcrSU8Q&oe=66BF0053)
![Example of Instagram shop icon over a picture of a papaya and moisturizing cream on @glowrecipe’s page](https://scontent-ord5-1.xx.fbcdn.net/v/t39.2365-6/171252187_299359434959617_6465618071758897060_n.gif?_nc_cat=101&ccb=1-7&_nc_sid=e280be&_nc_ohc=TGWunKE4ZQAQ7kNvgE8wTT9&_nc_ht=scontent-ord5-1.xx&oh=00_AYAOVoC5ao0lZ1V7mjfMZ4mhERNfXxY4ZJSMHXcURuzr0A&oe=66BEE44E)
![An example of an Instagram launch or countdown on @aarmy’s Instagram story](https://scontent-ord5-2.xx.fbcdn.net/v/t39.2365-6/173923261_379385393172161_8817853129826279404_n.gif?_nc_cat=103&ccb=1-7&_nc_sid=e280be&_nc_ohc=kCXWRxoAT3QQ7kNvgFhtxYc&_nc_ht=scontent-ord5-2.xx&oh=00_AYCKwPv4XEfZR9G6jxl5hdPmyMbSWjTKv9PjgeKyBY6c-w&oe=66BED29E)
Get real time insights
Track your account performance using real-time data and learn what's working well with your audience.
![A picture if a woman holding a cake from @chula.galvez’s Instagram page](https://scontent-ord5-2.xx.fbcdn.net/v/t39.2365-6/171262306_182719560357338_5580612909852412856_n.gif?_nc_cat=110&ccb=1-7&_nc_sid=e280be&_nc_ohc=q8vKvuwJ4iYQ7kNvgEgh2Cd&_nc_ht=scontent-ord5-2.xx&oh=00_AYDswWScyhw71D6O3Td7N18p8K7PtjjJ1Eu4gzKXjN_wWg&oe=66BED027)
Share contact information
People come to Instagram to build meaningful relationships with brands. Invite them to reach out when they visit your account.
![A picture of a woman from @culturaenturopa’s Instagram page](https://scontent-ord5-2.xx.fbcdn.net/v/t39.2365-6/172060552_502702870904545_3307300107604779377_n.png?stp=dst-webp&_nc_cat=105&ccb=1-7&_nc_sid=e280be&_nc_ohc=qlD4LobQn_cQ7kNvgH5xwjm&_nc_ht=scontent-ord5-2.xx&oh=00_AYCoBuFt1bDPK3a26a0ZdV7QblTqKwYqGjalQtCVcrSU8Q&oe=66BF0053)
Sell directly on Instagram
With 70% of shoppers looking to Instagram for their next purchase, it's time to open up shop right here.
![Example of Instagram shop icon over a picture of a papaya and moisturizing cream on @glowrecipe’s page](https://scontent-ord5-1.xx.fbcdn.net/v/t39.2365-6/171252187_299359434959617_6465618071758897060_n.gif?_nc_cat=101&ccb=1-7&_nc_sid=e280be&_nc_ohc=TGWunKE4ZQAQ7kNvgE8wTT9&_nc_ht=scontent-ord5-1.xx&oh=00_AYAOVoC5ao0lZ1V7mjfMZ4mhERNfXxY4ZJSMHXcURuzr0A&oe=66BEE44E)
Engage with your community
Build relationships with customers through interactive stickers on Stories and 1:1 DM converstations.
![An example of an Instagram launch or countdown on @aarmy’s Instagram story](https://scontent-ord5-2.xx.fbcdn.net/v/t39.2365-6/173923261_379385393172161_8817853129826279404_n.gif?_nc_cat=103&ccb=1-7&_nc_sid=e280be&_nc_ohc=kCXWRxoAT3QQ7kNvgFhtxYc&_nc_ht=scontent-ord5-2.xx&oh=00_AYCKwPv4XEfZR9G6jxl5hdPmyMbSWjTKv9PjgeKyBY6c-w&oe=66BED29E)
Set up your Instagram Business Account
- Go to your profile and tap
in the upper right corner. Tap
Settings and privacy, then Account type and tools, and Switch to professional account.
- Pick a category that best describes your business, then select Business.
- You’re all set, you’ve got an Instagram business account. Now complete your profile using the tips below.