Today, we’re announcing new Commerce Eligibility Requirements that expand access to Instagram Shopping to more types of businesses, including creators, so they can connect with shoppers and sell their merchandise on Instagram.

Whether you are a candle business making a foray into e-commerce, a musician selling merchandise, or a food blogger expanding into your own cookware line, any eligible business or creator account with at least one eligible product can use shopping tags to drive people to their website to make a purchase. US businesses that are part of our checkout test on Instagram can drive people to purchase directly in the app.

The updated requirements go into effect on July 9 in all countries where Instagram Shopping is supported. They will provide greater transparency for people and businesses, and a more trusted shopping experience.

With this new policy, businesses must tag products on Instagram from a single website that they own and sell from, so that people have a consistent and trusted shopping experience. We’ll also update our sign-up flow to give clearer guidance to businesses and offer more transparency into the types of businesses that we are best suited to support, like creators who wish to grow their business on Instagram.

When businesses sign up for Instagram Shopping, they will be notified as soon as they are approved and ready to start tagging products. If a business is not approved, we offer a clear reason so they can take the necessary action or appeal.

New businesses will go through our updated onboarding flow and existing businesses will receive an in-app notification in the coming weeks with instructions about how to comply with it.

The updated Commerce Eligibility Requirements are available in our Help Center. In the future, these requirements will apply to all businesses that sell products on Facebook commerce surfaces.

To learn more about how to enable Instagram Shopping, visit our setup guide.