INSTAGRAM SHOPPING

SETUP GUIDE

Setup guide

OPEN YOUR SHOP ON INSTAGRAM

Follow these steps for creating a shop on Instagram to get access to features such as shopping tags.

Confirm eligibility

STEP 1: CONFIRM ELIGIBILITY

If your business ticks all of these boxes, you are eligible and able to set up Instagram Shopping.

Convert to a business or creator account
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STEP 2: CONVERT TO A BUSINESS OR CREATOR ACCOUNT

Follow these steps to convert your account to a business account. Once you have a business account, you can add in relevant business information, such as opening hours, business address, phone number and a link to your website.

Connect your Facebook Page

STEP 3: CONNECT TO A FACEBOOK PAGE

Follow these steps to link your Instagram business account to a Facebook Page.

  1. Go to your business's Instagram profile
  2. Select "Edit profile".
  3. Under the "Public business information" section, select "Page"
  4. Choose a Facebook Page from your Pages that you'd like to connect.
  5. If you don't have a Facebook Page, select "Create a new Facebook Page".
  6. Note: Facebook Page Shop is not required, only a Facebook Page.
Upload a product catalogue

STEP 4: UPLOAD PRODUCT CATALOGUE

Instagram Shopping is powered by your product catalogue. There are two ways to connect a product catalogue to your Instagram business account:

CATALOGUE MANAGER is the "do it yourself" method found within Facebook Business Manager.

OR

E-COMMERCE PLATFORM PARTNER is an integration through one of our certified e-commerce platform partners, such as Shopify or BigCommerce

Complete account review

STEP 5: ACCOUNT REVIEW

Once you've connected a product catalogue to your Instagram and have products in your catalogue, submit your account for review by following these steps. Account reviews typically take a few days but sometimes can take longer.

  1. Go to your business's Instagram profile and tap
  2. Select "Settings".
  3. Sign up for shopping
  4. Follow the steps to submit your account for review.
  5. Visit "Shopping" in your "Settings" at any time to check your status.

Some businesses may be notified that additional information is necessary to prove ownership of your website domain. If you receive this notification, follow the steps to complete our domain verification process to submit your account for review.

Turn on Shopping

STEP 6: TURN ON SHOPPING

Once your account is approved, you can turn on shopping features. Note: If you don't see Shopping in your settings, your account is probably still under review or hasn't been approved for Instagram Shopping.

  1. Go to your business's Instagram profile and tap
  2. Select "Settings".
  3. Tap "Business" and then tap "Shopping".
  4. Select the "product catalogue" that you want to connect to your account.
  5. Select "Done".
Make content actionable

STEP 7: START TAGGING

Now that you've enabled Shopping, you can use shopping tags to highlight products in your photos and videos across feed and Stories.

SHOPPING TAGS IN POSTS

To tag products within an Instagram post, start by uploading a photo as you normally would and follow the below instructions before posting:

  1. Tap "Add photo".
  2. Add a caption.
  3. Tap on "Tag products".
  4. Tap on photo.
  5. Search for product.
  6. Select product.
  7. Tap "Done".
  8. Tap "Share".
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SHOPPING STICKER IN STORIES

Immediately after you've chosen an image for your story, follow the below instructions before posting:

  1. Tap the sticker icon in the top right-hand corner.
  2. Select the product sticker from the sticker tray.
  3. Select the product from your catalogue that you want to feature.
  4. Move the product sticker to where you would like it to appear on your story.
  5. Change the text colour of the product sticker by tapping the sticker.
  6. Share your story.

Follow us on @Shop and @Instagramforbusiness to get the latest Shopping news.

Set up your first shopping ad today.

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