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The Complete Season of Pub in Pub: Instagram Edition
Di: Instagram Business Team
San Francisco, CA
Last month, we launched the second season of Facebook’s Pub in Pub—the Instagram Edition. Each week, the series featured a different creative guru discussing how they think about creating content for Instagram. From animation and photography, to using the Instagram API and video, these creative masterminds share how they’ve used different techniques to push the work on Instagram.
We started the series with, Brock Davis, of space150. In his interview, Brock explains how everything around you can become a concept—even down to the hair in your sink. Watch full interview.
Next, Jason Peterson, of Havas Worldwide Chicago, talks about how brands can and should own their personality at the “Instagram party.” Watch full interview.
Jessica Walsh, of Sagmeister & Walsh, was up next. In her interview, she explains the importance of experimenting with different creative ideas and not overthinking it. Watch full interview.
In the fourth episode, Birdy Ben, of ELMØ (El Motion Lab), talks about his unique animation style and how to express ideas quickly and efficiently on Instagram. Watch full interview.
The next episode featured co-Founder and Chief Creative Officer at Breakfast, Andrew Zolty. In his interview, he discusses the power of the Instagram API* and shares the inspiration behind his Forever21 thread screen. Watch full interview.
*On November 17, 2015 we updated our platform policy. As a result of the changes, the activation featured in Episode 5 is no longer approved. Please refer to our updated policy for more details.
Last, but certainly not least, was photographer, Alice Gao. Through the works she’s done with major brands like Mercedes, Alice explains how brands can connect with customers on a more intimate level and have a voice. Watch full interview.
Head over to the Facebook Business blog to view all of the episodes.
Di: Instagram Business Team
San Francisco, CA