Whether your audience is ice cream lovers in Southern California, cattle ranchers in South America or car enthusiasts around the world, audience targeting helps you show your adverts to the people you care about most.

When you create an advert in Adverts Manager, Power Editor or directly from your business' Instagram account or Facebook Page, you have the opportunity to target your adverts to a specific audience. This audience can be based on location and demographics such as age, gender and interests. You can even target your advert to people based on what they do outside Instagram.

It's up to you to choose the audience that you want to reach. You can choose from one or a combination of targeting options that suit your business' needs. By targeting your adverts, the people receiving the adverts will be those who are more likely to be interested in your product, app or service.

In addition to targeting adverts by location and demographics, you have more targeting options based on connections.

- Custom Audiences: Create an audience of your existing customers.

- Lookalike Audiences: Reach a new audience of people who are similar to customers you care about.

- Automatic targeting: We help you quickly create an audience who might be interested in your business using a variety of signals, including location, demographics and interests.

With half a billion users on Instagram from around the world, targeting your adverts helps you reach the ones who matter to you most.