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27 October 2016

Instagram partners: Helping businesses grow

BY: Instagram Business Team

San Francisco, CA

Last year we introduced the Instagram Partner Programme – making it easier for businesses both big and small to get help with growing their companies on Instagram. When the programme was launched, businesses around the world could get help with three key specialities: advertising tech, community management and content marketing.

Getting results with partners

Over the past year, Instagram partners have been contributing to the success of several businesses on Instagram. Well-known shoe brand Adidas teamed up with Instagram partner Wisebirds to promote its new line of NMD shoes amongst urban trend-setters in Korea. Using its proprietary application program interface, the Instagram partner helped Adidas to implement a reach and frequency tool on Instagram to better control and steer the video and carousel campaign. By teaming up with Wisebirds, Adidas drove three times more link clicks and advert reach than expected, had a 15% higher view-through rate compared to other channels and sold out of its NMD line completely.

Example of an Instagram advert from Adidas teaming up with Wisebird, an Instagram partner
Finding a partner

If you're a business looking for help on Instagram – whether it's producing content for your Instagram account, getting more installations for a new mobile gaming app, driving in-store foot-traffic during the festive period or anything in between – Instagram partners can help. To get started, you can find a partner based on what you need help with at

Becoming a partner

Last week, we held our annual Global Partners Summit in San Francisco. During the two-day event, Jim Squires, Director of Market Operations for Instagram, spoke about the importance of partners in the coming year. "We believe that partners will continue to be a driver of growth in the year ahead – on-boarding new advertisers of all sizes, growing their investments and, most importantly, helping them get the most from the opportunities on Instagram," he says. Watch Jim's full presentation about the Instagram Partners Programme.

If you're a developer interested in building Instagram tools or learning more about the Partner Programme and its criteria, see our requirements and developer documentation to learn more.

BY: Instagram Business Team

San Francisco, CA