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October 27, 2016

Instagram Partners: Helping Businesses Grow

BY: Instagram Business Team

San Francisco, CA

Last year we introduced the Instagram Partner Program—making it easier for businesses big and small to get help growing their companies on Instagram. When the program launched, businesses around the world could get help with three key specialties—Ad Tech, Community Management and Content Marketing.

Getting Results with Partners

Over the past year, Instagram Partners have been contributing to the success of several businesses on Instagram. Well-known shoe brand Adidas teamed up with Instagram Partner Wisebirds to promote its new line of NMD shoes among urban trendsetters in Korea. Using its proprietary application program interface, the Instagram Partner helped Adidas implement a reach and frequency tool on Instagram to better control and steer the video and carousel campaign. By teaming up with Wisebirds, Adidas drove 3x more link clicks and ad reach than expected, had a 15% higher view-through rate compared to other channels, and sold out of its NMD line completely.

Example of an Instagram Ad from Adidas teaming up with Wisebird, an Instagram Partner
Finding a Partner

If you’re a business looking for help on Instagram—whether it’s producing content for your Instagram account, getting more installs for a new mobile gaming app, driving in-store foot-traffic during the holidays, or anything in between—Instagram Partners can help. To get started, you can find a partner based on what you need help with at

Becoming a Partner

Last week, we held our annual Global Partners Summit in San Francisco. During the two-day event, Jim Squires, Director of Market Operations for Instagram, spoke about the importance of Partners in the coming year. “We believe Partners will continue to be a driver of growth in the year ahead—on-boarding new advertisers of all sizes, growing their investments, and most importantly, helping them get the most from the opportunities on Instagram,” he says. Watch Jim’s full presentation about the Instagram Partners program.

If you’re a developer interested in building Instagram tools or learning more about the Partner Program and its criteria, review our requirements and developer documentation to learn more.

BY: Instagram Business Team

San Francisco, CA