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Tip, Inspiration

August 19

Standing Out on Instagram with Creative Content

BY: Instagram Business Team

San Francisco, CA

Update to original post as of 9/17/2018 at 10am [PT] 1

Today, there are more than 200 million daily active Instagrammers visiting a business profile each day.2 As people spend more time on Instagram exploring and sharing their passions, how do you make sure that your brand stands out amongst the rest?

Here are some different ways that your business can get started on Instagram and build creative that drives real business results.

Crafting Thumb-Stopping Creative

1. Make your brand the lead actor.

Use different elements of your brand, such as such as brand logos, colors and products when making ads. This will allow your business to establish its brand identity, create a holistic creative experience for your community and drive brand recall.3

2. Create for mobile first.

As more and more people interact with content on their mobile devices, make sure to keep this audience in mind when creating on Instagram—especially since mobile may be one of the best ways to reach them. Think creating 'thumb-stopping' designs on mobile.

3. Fully utilize your vertical canvas.

On mobile, the attention span of people is much shorter, so make sure to create content that instantly grabs your audience. The visual, immersive nature of Instagram and the vertical format makes it easy for your business to do just that—driving more engagement and inspiring action as a result.

4. Design for an objective.

Whether repurposing existing assets or creating new ones, make sure that each part of your creative works together to help you achieve your overall business goal. For example, if you're looking to increase mobile app installs, then use creative that aligns with that messaging and highlight with a call-to-action button.

Inspiring Action with Instagram Stories

1. Highlight your brand in three seconds.

When creating content, make sure to put the most captivating moments of your creative within the first few seconds of the video as a hook. This will allow your message and story to be seen by the most viewers from the very beginning.

2. Get creative with in-platform features.

In-platform features such as stickers, GIFs and different typefaces allow you to be more creative with your content on Instagram, while tools like Rewind and Boomerang let you bring your videos to life in fresh, immersive ways—helping your story feel more organic as a result.

3. Tailor the creative to an objective.

Whether your business is looking to increase video views, drive app installs or sell more products, it's important to design with an objective in mind when creating content on Instagram. Something as simple as using the 'Swipe Up' feature as a call-to-action may be the difference between making a sale or losing a potential customer.

4. Repurpose existing assets.

Now that Instagram provides full-screen support for all ads in Instagram Stories, it's now easier for your business to create native ad experiences in stories without having to build new content. It's a great a way to share existing content vertically and utilize the immersive nature of Instagram Stories.

Getting Inspired

To discover how businesses of all sizes like Samsung Australia (@samsungau), Beanpole Outdoor (@beanpole_official) and Zexy (@zexyrecruit) have successfully created thumb-stopping content on Instagram, check out their success stories here.

BY: Instagram Business Team

San Francisco, CA