Since their launch last October, businesses have been using slideshows to create videos adverts for Instagram and Facebook. With slideshows, advertisers can produce lightweight video adverts from a series of still photos. This way, businesses that don't have the time or resources to create video content can quickly create videos from assets they already have.

Earlier this week, Facebook announced new features to the slideshow advert product. In addition to updates to audio and text functionality, advertisers can take existing video assets and turn them into slideshows that play at lower connection speeds – in just a few clicks.

Read about all of the new features and tools, how businesses such as Stance Socks are using slideshow and how to get started with slideshow today.