Last year, we launched a new shopping experience that allowed businesses in the US to tag products in their organic posts. From major brands to small businesses, more and more are using the shopping on Instagram feature to connect with customers in a fresh, immersive way – making shopping less transactional and more actionable.

Now, we're rolling out this same experience to Australia, Brazil, Canada, France, Germany, Italy, Spain and the UK.

We know that Instagram is a great place for people to discover and share their passions. With shopping on Instagram, this sense of discovery goes even further by giving people a visual shopfront to explore new products from businesses they follow. With easy access to pricing and product details, shoppers can tap on a tagged post within feed or through the shop button on a business's profile to take the next steps to learn more.

With more than 200 million accounts visiting one or more business profiles daily,¹ shopping on Instagram offers more opportunities for businesses to showcase their products, and more time for people to explore the brands and products they love.

Through features like product tags and a "Shop" tab on profile, discovering and buying products on Instagram is now easier to do. For businesses, tagging a product² is as simple as tagging a person in a post.³ And for shoppers, a shopping post's tags get rid of the guesswork and allow for easy access to a tagged product's information.⁴

Now, people can go from inspiration to information and purchase in just a few taps, and do so in a way that's organic to the Instagram experience.

To learn more about the shopping on Instagram tool, visit our shopping on Instagram page and read how to get started with an Instagram business account.