Announcing New Features in Reminder Ads

We recently launched Reminder ads so that advertisers can build awareness, anticipation, and consideration for upcoming launches, events and moments. Reminder ads allow users to opt into receiving helpful reminders for upcoming launches, events and moments that they are interested in; those interested can opt into convenient reminders and receive push notifications leading up to an event.

Today, reminder ads are rolling out new features that make it easier to create and reach a wider audience.

• Reminder ads can now be featured within Instagram Stories, allowing businesses to increase visibility and improve efficiency through this additional placement
• Reminder ads can be created directly in Ads Manager, which removes the previous requirement of only using organic posts to create a reminder ad

These features will become available for all advertisers globally in late October.

How Do I Start?

It’s easy to create a Reminder ad! Once it's available to your business, advertisers can boost an organic post or create a Reminder ad directly in Ads Manager. For more information visit the Help Center.