Our advertising team works to make meaningful connections between businesses and people. That's a high bar, given that many people come to Instagram, Facebook and Messenger to connect with their friends and family. Our goal is to show ads that are as relevant and useful as the other content you see. If we do this effectively, advertising on our platforms can also help businesses large and small to increase their sales and hire more people – as recently published research has shown.

While the world and our services are always evolving, we thought it would be helpful to lay out the principles that guide our decision-making when it comes to advertising across Instagram, Facebook and Messenger.

To learn more about these advertising principles and our continuous efforts to foster a community of transparency, please read more from our VP of Ad Products, Rob Goldman, in this note.