GET THE LATEST FROM INSTAGRAM.

Start getting inspired with announcements, tips, and success stories on our blog.

Announcement

June 2

Templates, Stickers and More New Features That Make Creating Instagram Reels Easier Than Ever

BY: Instagram Business Team

San Francisco, CA

Now’s the perfect time to experiment with Instagram Reels, where you can share your business' story, products and services with current and potential customers in an eye-catching way. “We recently had a new dress design that we launched in a reel,” says Mimi Striplin, owner of the Charleston-based jewelry, clothing and accessories brand @thetinytassel. “It was very casual, we didn't really expect it to do that well, but we sold through almost half the inventory.”

Today, we’re rolling out new features—summarized in the reel below—that help you express your brand's creativity and engage with your audience on Reels.

What's new to reels?Play Icon

Get started with Templates.

Getting started with Reels is easier than ever with Templates, which allow you to borrow the structure of another reel and use it as a starting point. Templates pre-load the audio and clip placeholders, so all you have to do is add and trim your business’ clips. Done and done!

Get your customers involved with interactive Stickers.

Polls, quizzes, the emoji slider—many of the stickers you know and love from Stories are now available on Reels, offering more opportunities to interact with your community. Experiment with various stickers in Reels to keep viewers engaged and interested in your reel. For example, use the poll sticker to ask your audience to weigh in on which product to launch next or what city they'd like to see your next event in. Whatever you come up with, you’ll spark participation among your followers, bringing your community closer together. Plus, their direct feedback can help inspire your future Reels content!

In more good news, you can now share between 15 to 90 seconds of content in a reel, which means more time to explain your brand’s history, film extra behind-the-scenes clips, show off your products in action—whatever you want current and potential customers to see. Add Sound Effects to inject humor, heighten drama or add emotion to your Reels, and use Audio Import to add your own existing audio like real-life voiceover testimonials directly from videos saved on your phone’s camera roll. Together, these tools allow you to take part in powerful audio storytelling. (Update on August 11, 2021 at 5:30PM PT: Removed information about unavailable features.)

Don’t forget—there’s no such thing as failure when it comes to experimenting with Reels. Have fun exploring these new features and remember, there's no right way to create a Reel. Try something new and see what sticks! You never know where your creativity could take you.

Learn more about how to grow and scale small businesses on Instagram with our in-depth guide and get inspired to create interactive videos.

BY: Instagram Business Team

San Francisco, CA