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June 3, 2022

Everything You Need to Know to Create Great Instagram Reels

BY: Instagram Business Team

San Francisco, CA

Reels are short, entertaining and easily-discoverable videos that let you bring your brand to life on Instagram. They’re a great way to promote your products, introduce yourself to new customers and show off your creativity.

Get started with Reels

New to Reels? Take a look at how you can use Reels to get discovered by new customers, engage your audience and collaborate with other businesses and creators.

Make your Reels engaging

Adding music, playing around with transitions and incorporating text are all great ways to wow your audience. Check out these tips for easy ways you can drive engagement in your next reel.

Get comfortable on camera

Add a personal touch by getting in front of the camera. Here’s how to give your audience your best shot by finding your angles and making natural light work for you.

Give your Reels a professional touch

You don’t need to be a professional to shoot great videos. @luciellenassis, CEO of slow-fashion brand @usemulungu, shares 3 simple ways you can enhance the quality of Reels with items you have at home.

Get familiar with the latest Reels tools

Reels has a ton of new updates that give you more creative freedom to show off your brand’s personality in videos. Watch to learn how the latest tools work.

Turn your favorite photos into Reels

Creating your next reel can be as simple as opening up your camera roll. Instagram content strategist Laurise McMillian (@lauriseirl) shows you how to turn photos on your phone into great reels.

Experiment with different transitions

Using transitions can make Reels even more fun to watch. Instagram’s @brunopieroni shares his 3 favorite transitions—the camera tap, motion magic and the pan—and how to recreate them.

Add timed text to Reels

Adding text to Reels is an effective way to communicate your brand message to your audience. Here’s how to add and place your text exactly where you want it in.

Stand out with music and voiceover

Incorporating trending audio or adding narration is another fun way to keep your audience’s attention. Check out this tutorial to learn how to add music and voiceover to Reels.

Create a dual-frame reel

Making a dual-frame reel is another fun way to approach a before-and-after concept or to compare different sides of your brand’s personality. Curious how to make them? It’s actually easier than you might think!

Make Reels shoppable

If you have a shop on Instagram, tag your products in Reels so they’re easy to discover—something that’s especially important during holiday shopping seasons. Watch as @trinitymouzon, CEO and founder of health and beauty brand @golde, walks through the process step by step.

Take your audience behind the scenes

Behind-the-scenes videos are an entertaining way to introduce new customers to your business. Here’s why you should give them a closer look at your journey.

Show off your team

Featuring your employees in Reels is a friendly reminder that teamwork makes the dream work. Shinhu Park (@lollyhu), founder of stationery brand Oh, Lolly Day! (@ohlollyday.official), guides you through 3 ways you can show off the all stars behind your brand.

Use what you have

You don’t need fancy backdrops or special props to make great reels. In this tutorial, Collin James and Brandon Veloria, founders of vintage shop @jamesveloria, give their best tips for using what you have on hand to elevate your content.

BY: Instagram Business Team

San Francisco, CA