As the Instagram community grows, the creative content advertisers share is becoming more and more diverse. In the second season of the Pub in Pub video series, which premiered on Facebook last year, seven Instagram publishers discuss a variety of creative approaches they take on the platform—from photography and animation, to video and mixed media. Watch as the masterminds behind some of the most compelling Instagram ads discuss their work and how they think about creating content for the platform.

During this first episode, award winning photographer and Executive Creative Director at space150, Brock Davis (@brockdavis), discusses the importance of brands letting their hair down and connecting on a more human level on Instagram. He also gives tips for concepting and explains how nearly everything around you can turn into a great idea.

Tune into the Facebook for Business blog each week over the next two months, to hear from a new thought leader as they talk about creative on Instagram. Episode two, airing March 1, features Chicago’s Havas Worldwide’s very own Jason Peterson (@jasonmpeterson).

Watch the first episode now