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February 18, 2016

Growing a Business on Instagram: Illyria Pottery

BY: Instagram Business Team

San Francisco, CA

Moving to another country and starting a business on the other side of the world is the most terrifying thing I’ve ever done. But probably one of the most exciting things as well.
KATIE COSTON, OWNER, @illyriapottery

Located in the idyllic neighborhood of Jericho in Oxford, England, Illyria Pottery is a self-owned and operated pottery shop.

My shop is my studio. I make everything downstairs in the basement and move it upstairs to sell.
KATIE COSTON, OWNER, ILLYRIA POTTERY

Through her Instagram account, Katie connects with customers around the world and gives them a glimpse into her shop.

Instagram allows me to show the story behind the product, behind the shop, behind the process. People see pieces that I post and can feel a little bit more connected to the whole world where they’re made.
KATIE COSTON, OWNER, ILLYRIA POTTERY

Managing the business, marketing, shop upkeep and product production keeps Katie busy.

For years, my husband actually took all my business photography with a clunky old camera. I love that I can just snap the picture I want and then adjust and edit things in such a nuanced way on Instagram.
KATIE COSTON, OWNER, ILLYRIA POTTERY

Watch how Katie captures and shares photos that drive sales on Instagram.

BY: Instagram Business Team

San Francisco, CA