At Instagram, we’re committed to helping creators turn their passions into a living and supporting small businesses. As part of our ongoing effort to give professionals the tools they need, we are rolling out several updates to our Insights product that will help creators and businesses better understand and evaluate their performance on Instagram.

Based on feedback from creators and businesses, today we’re launching insights for Reels and Live. We have been inspired by the ways our community has embraced these content formats and want to make sure creators and businesses can understand how their content is performing. For Reels, we will be showing new metrics including Plays, Accounts Reached, Likes, Comments, Saves, and Shares. For Live, we will be showing Accounts Reached, Peak Concurrent Viewers, Comments, and Shares. We will also be including these metrics in Account Insights to provide a broader picture into how Reels and Live shape an account’s performance.

Additionally, we’re launching new detailed information about Reach in Account Insights. We know that understanding more about how content is being distributed is important, so we’ve built new breakdowns that provide transparency into which types of accounts you’re reaching and which content formats are the most effective at driving Reach.

Over the coming months, we will also begin rolling out new preset time frame options in Insights, expanding beyond the last 7 and 30 days. We’ll also begin supporting Insights on desktop.

We understand that Insights are a critical resource for creators and businesses looking to grow their audience and engage their followers. We will be continually updating the Insights experience throughout 2021 and beyond to better meet the needs of creators and businesses.