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6 October 2021

BY: Instagram Business Team

San Francisco, CA

Update: Live Shopping is no longer available as of March 16, 2023.

Make every shopping season seamless for your customers by helping them discover and purchase your brand’s products with ease. Did you know your shop isn’t the only place you can sell products on Instagram? If you have a business or creator account, have uploaded products to your catalog and enabled Instagram Shopping, you can tag the products that are featured in your content so customers can shop in the moment of discovery.

Here’s a handy step-by-step guide to adding shoppable tags in your feed, stories, reels, Instagram Video and live shopping. Heads up: You can also tag products by adding product mentions in your profile bio or feed captions, so there’s no shortage of ways to show off your shoppable products!

How to tag products in Instagram feed posts

  1. When creating a feed post, tap Tag Products to open the tagging menu.
  2. Tap on the photo you’d like to add product tags to.
  3. Search your catalog to find the product you want to tag.
  4. Once you’re finished, tap Done.

How to tag products in Instagram Stories

  1. When creating a story, tap the sticker icon.
  2. Tap the Product link sticker and select the product you want to tag.
  3. Publish your story.

How to tag products in Reels

  1. Once you’ve recorded your reel, tap Tag Products.
  2. Add the products or collections you want to feature.
  3. Tap Done.

According to a 2020 Instagram Trends Research Study, 44% of people surveyed use Instagram to shop weekly1, using features like product tags and the Shop tab, and 28% of their shopping activities that happen on Instagram are planned2. About 1 in 2 people surveyed have used Instagram to discover new brands, products or services3.

From browsing to searching to buying, Instagram is now a place where people intentionally go to shop and seek inspiration, so make sure your business is making the most of your shoppable content! Still have questions? Watch the video below to get a rundown of the do’s and don’ts of product tagging.

Looking to learn more about Instagram Shopping? Learn how to prepare your shop on Instagram for the holidays, or how to set up a live shopping session to help reach customers.

BY: Instagram Business Team

San Francisco, CA