A weekly series celebrating how businesses and brands are making the most of Instagram around the world.

Across the world, people are inspired by the creativity and innovation of businesses on Instagram. From the biggest brands inspiring and engaging global audiences, to everyday people making direct connections with new customers.

To celebrate the creative diversity seen from different countries across a range of industries, we’ve set out to highlight how businesses and brands have found success on the platform. In the UAE we spoke to Dubai’s department of tourism (@visit.dubai), luxury hotel (@burjalarab) and international handbag designer (@nathalietrad) to find out how they inspire and connect with their customers on the platform.

Over the coming weeks watch out for more from the Instagram Global Spotlight series featuring stories from Italy, Brazil and Mexico and watch previous videos from the UK, Germany, France and Spain here.