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December 2, 2016

Global Spotlight: Instagram in Australia

BY: Instagram Business Team

San Francisco, CA

A weekly series celebrating how businesses and brands are making the most of Instagram around the world.

With seven million active Instagrammers, Australians are active on the platform. And those seven million people check their feeds an average of 11 times per day. Creators like crochet star @chiliphilly, Melbourne-based LEGO extraordinaire @legojacker and fiber artist @jacquifink all hail from down under. And organizations like @take3forthesea use the power of imagery to inspire action on the platform.

More than community members and organizations, Australian businesses are using Instagram to connect with people they care about. In a recent Instagram study, over one-third of Australians surveyed are thinking of starting a business. And 70% of these potential business owners mentioned that platforms like Instagram would be the top marketing choice for their businesses1. It’s no wonder why Australian businesses of all types and sizes like Buena Vista Farm (@buenavistafarm) and She Skills (@sheskillsoz) are sharing their passions on Instagram, and companies like Koala Mattress (@koalamattress) are using new Instagram business tools and advertising solutions to better understand and reach their audiences.

We’re trying to represent what we do here. That’s the crux of our Instagram strategy. Tell the story of the farm warmly enough and invitingly enough that it inspires people to come down and spend a day in the cooking school with us.
Fiona Walmsley, Owner of Buena Vista Farm
Buena Vista Farms Australian Small Business Video
A big thing for us is spreading the message that women can do anything they want because the next generation of women can’t be what they can’t see. We use Instagram to get people along to our workshops and to reach out to potential partners.
Meg Solly, Owner of She Skills
She Skills Australian Small Business Video
We want to connect to our customers, grow a really strong brand and be able to engage on a level mattress companies don’t generally do.
Dany and Mitch, Owners of Koala Koala
Koala Australia Small Business Video

Like these three companies, if you’re a small business owner in Australia, Instagram is a place where you can share your passions to connect with new and existing customers alike. If you’re already on Instagram, convert to a business profile to learn more about your followers and what posts interest them most.

BY: Instagram Business Team

San Francisco, CA