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January 13, 2017

Global Spotlight: Instagram in Italy

BY: Instagram Business Team

San Francisco, CA

A weekly series celebrating how businesses and brands are making the most of Instagram around the world.

Across the world, people are inspired by the creativity and innovation of businesses on Instagram. From the biggest brands inspiring and engaging global audiences, to everyday people making direct connections with new customers.

To celebrate the creative diversity seen from different countries across a range of industries, we’ve set out to highlight how businesses and brands have found success on the platform. In Italy we spoke to eyewear brand @carrera and eco-friendly printing company @tonki_design to find out how they inspire and connect with their customers on the platform.

I think today it is absolutely necessary to use Instagram as an advertising platform to showcase your product to a growing audience who is obsessed with the visual and always searching for inspiration.
Ruggero Frigoli, Founder, Tonki
Advertising on Instagram is very important for our brand. It allows us to communicate our collection in all of its depth.
Massimo Pozzetti, Global General Manager and Head of Digital, Ecommerce and Media, Carrera

Over the coming weeks watch out for more from the Instagram Global Spotlight series featuring stories from Brazil and Mexico and watch previous videos from the UK, Germany, France, UAE and Spain here.

BY: Instagram Business Team

San Francisco, CA