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January 19, 2017

Global Spotlight: Instagram in Brazil

BY: Instagram Business Team

San Francisco, CA

A weekly series celebrating how businesses and brands are making the most of Instagram around the world.

Across the world, people are inspired by the creativity and innovation of businesses on Instagram. From the biggest brands inspiring and engaging global audiences, to everyday people making direct connections with new customers.

To celebrate the creative diversity seen from different countries across a range of industries, we’ve set out to highlight how businesses and brands have found success on the platform. In Brazil we spoke to beer maker @skol, game designers @praiabingo and consumer-to-consumer sales app @skina to find out how they inspire and connect with their customers on the platform.

Instagram is the perfect place to showcase the brand's essence, it's DNA—the exact feeling and value Skol brings to peoples lives.
— @skol
We already had an account on Instagram so we decided to try it out as a marketing tool. The results were excellent compared to our benchmark.
— @praiabingo
What I love about Instagram is being able to talk to the right audience at the right moment using the best creative for that person. A photo. A video. A carousel. Today Instagram creates more conversations than other platforms.
— @skina

Watch more videos from the UK, Germany, France, UAE and Spain here.

BY: Instagram Business Team

San Francisco, CA