Each month, 800 million accounts from all over the world on Instagram come to explore and share passions.¹ It's where they discover inspiration with just a swipe and connect with people and brands who share similar interests.

Because of this, more and more businesses use the unique platform to reach customers and tell their story in ways only Instagram can. From stories to live to feed, businesses are able to create visual experiences that inspire people to engage and act on the content they see unlike anywhere else.

Find out how your business can inspire action through key passions on Instagram, including fashion, travel, auto, beauty, sports and food.