Advertising on Instagram

With a community of more than 500M, Instagram is one of the world's largest mobile ads platforms.

Businesses can share their stories with a highly engaged audience in a creative, high-quality environment and drive action with their ads.

Instagram ads are now available globally for all businesses — big and small.

Resources for Interested Advertisers

Instagram Ad Solutions

Instagram's enhanced ad formats, targeting and buying options help advertisers drive the results they care about—from raising awareness to driving action. Learn more about the right ad solution for your business here.

Creating an Ad

Instagram ads can now be purchased and managed through Facebook's self-serve interfaces—Ads Manager and Power Editor—and Marketing API. Visit our Advertiser Help Center to get started or contact your sales team or Instagram Partner.

Case Studies

Advertisers of all sizes are seeing results for their businesses—from driving mass awareness, to increasing website sales and mobile app downloads. View our collection of client case studies here.

Instagram Ad Solutions

Instagram is now an end-to-end advertising solution that drives real business results. Increase awareness and message association, or get visits to your website or downloads of your mobile app.

Instagram Ad Formats

Photo Ads

With photo ads, businesses can tell their story through beautiful imagery. Whether it's inspiring people to see your brand differently or to take action, they offer a clean, simple and beautiful creative canvas.

Video Ads

Video ads offer the same visually immersive quality as photo ads on Instagram — with the power of sight, sound and motion. And now, you can share videos up to 60 seconds long and in landscape format.

Carousel Ads

Carousel ads bring an additional layer of depth to photo ads. People can swipe to see additional images and a call to action button takes them to a website to learn more.

Instagram Advertising Solutions Support the Following Objectives

Clicks to Website

  • Send people to important sections of your website
  • Available Ad Formats: Photo, Video, Carousel

Website Conversions

  • Get people to take specific actions on your website
  • Available Ad Formats: Photo, Video, Carousel

Mobile App Installs

  • Get people to install your mobile app
  • Available Ad Formats: Photo, Video, Carousel

Mobile App Engagement

  • Get more activity on your mobile app
  • Available Ad Formats: Photo, Video, Carousel

Video Views

  • Tell a story using video
  • Available Ad Formats: Video

Reach and Frequency

  • Achieve predictable reach and greater control over message frequency
  • Available Ad Formats: Photo, Video, Carousel

Page Post Engagement

  • Get people to engage with your ad
  • Available Ad Formats: Photo, Video

Mass Awareness*

  • Drive mass awareness to a broad audience with guaranteed impressions
  • Available Ad Formats: Photo, Video, Carousel
  • *Available through Insertion Order only. Contact your sales partner for availability

Local Awareness

  • Reach people near your business and drive them into your store.
  • Available Ad Formats: Photo, Video, Carousel

Visit our Ads Guide for additional information including design recommendations and ad specs.