BUILD YOUR BUSINESS ON INSTAGRAM.
Drive awareness, increase customers and share your story among a highly engaged audience.
84% of people on Instagram are more likely to shop from small businesses.1 Start growing your following by reaching new people with posts you already have. Visit our advertising guide to learn more.
Reach people beyond your followers.
Promote posts you already have.
Drive results that matter to you.
Instagram ads appear in a bold, linear format at the center of visual inspiration.
Complement your feed content with ads on Instagram Stories. Connect with the 500M+ accounts using stories daily.2 Learn more about stories ads and specs.
Tell your story through a clean, simple and beautiful creative canvas. Photos can be in square or landscape format.
Get the same visually immersive quality as photo ads—with the added power of sight, sound and motion. And now, you can share videos up to 120 seconds long in landscape or square format.
Bring another layer of depth to campaigns where people can swipe to view additional photos or videos in a single ad.
You can use Collection to visually inspire and help your audience discover, browse and purchase products. Tell an integrated story with a product or lifestyle focus, through video, images or both.
Reach people in a discovery mindset by extending your feed ads to audiences who are looking to expand their interests beyond the accounts they follow. Learn more here, or get started right away by creating your own ad.
You can buy, run and track ads on Instagram in one of three ways.
The easiest way to run ads is by promoting posts you've shared on Instagram. Just select the post you want to promote, and then track how many people are seeing and interacting with your promoted post by tapping.
Ads Manager uses the same powerful advertising tools as Facebook. You can set up, make changes and see results for all your Instagram campaigns, ad sets and ads in one place. Ads manager is available on desktop and mobile.
If you're short on time or need additional help, find an Instagram Partner to help you with everything—from buying ads to sourcing and delivering creative. All Partners are proven experts in their field and vetted by us.
Make your ads reach the exact audience you want using our precise targeting options.
Target people based in specific locations like states, provinces, cities or countries.
Narrow your audience based on information like age, gender and languages.
Reach people based on interests like apps they use, ads they click and accounts they follow.
Define your audience by activities they do on and off of Instagram and Facebook.
Run ads to customers you already know based on their email addresses or phone numbers.
Find new people who are similar to your existing customers.
We help you quickly create an audience who might be interested in your business using a variety of signals including location, demographics and interests.
From sparking inspiration to driving action, get the business results and customers you care about.
Drive awareness of your business, product, app or service.
Reach
Reach & Frequency
Brand Awareness
Local Awareness
Have potential customers learn more about your products or services.
Website Clicks
Video Views
Reach & Frequency
Increase product sales, mobile app downloads, even visitors to your store.
Website Conversions
Dynamic Ads on Instagram
Mobile App Installs
Mobile App Engagement
Instagram uses the same powerful advertising tools as Facebook. That way, you can set up, run and track campaigns the same way you do with Facebook ads. If you're new to advertising on Instagram or even Facebook, here's how to get started.
You must have a Facebook Page to run ads and create a free Business Profile on Instagram. If you don't have one yet, create a Page.
Select your ad objective, target audience and ad format within Ads Manager. Or select a post you’ve already shared on Instagram and tap Promote. We recommend you let Instagram automatically create an audience of people similar to your existing followers.
Decide how long your ads will run and what budget you're comfortable with spending.
Now that your ads are ready to go, hit publish. You'll get a notification when your ads are approved and ready to run.
Get more information on specific advertising products, how businesses are using them, and how you can get started.
