Get the latest from Instagram
Start getting inspired with announcements, tips and success stories on our blog.
Tip
How to use Instagram Direct to answer questions and provide reassurance
BY: Instagram Business Team
San Francisco, CA, US
Instagram Direct is an easy way to communicate directly with customers, respond to questions and provide support. During this unprecedented time, people are likely to have many questions that they're asking you on Instagram. Instead of responding to each one in Instagram, try managing your Instagram Direct messages from your Facebook Page Inbox on mobile or desktop.
You'll need to connect your business Facebook Page and Instagram account. To do this, you need to have admin or editor access to the Facebook Page, as well as the username and password of your Instagram account handy. See this guide for more information.
Start by downloading the Facebook Pages Manager app from the App Store or Google Play. If you've already downloaded the Facebook Pages Manager app, make sure that you install the latest update.
Click the Inbox tab at the bottom of the screen, then click the Instagram Direct tab.
If it's your first time connecting your Instagram account, click the "Connect Account" button.
If you have previously connected your Instagram account, you'll need to reconnect. Click the "Reconnect Account" button.
Start by navigating to the Inbox tab on your Facebook Page, then click the Instagram Direct tab.
If it's your first time connecting your Instagram account, click the "Connect Account" button.
If you have previously connected your Instagram account, you'll need to reconnect. Click the "Reconnect Account" button.
Create quick replies related to your business's current situation to save time when responding about why there may be closures or delays in your normal services. See here to learn more.
Use other Instagram surfaces, such as your feed or Stories, to answer frequently asked questions to a broader audience.
BY: Instagram Business Team
San Francisco, CA, US