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April 29, 2020

How to Use Instagram Stories to Foster Authentic Connections

BY: Instagram Business Team

San Francisco, CA

In this time of physical distancing, Stories can help you foster real connections with your customers. That’s because Stories allows you to interact with your community in authentic and engaging ways.

Getting started
  • Swipe right to easily access the camera to capture and share photos and videos to your Story. Pull down to upload photos and videos taken from your camera in the last 24 hours. You can see what’s in your Story by clicking “Your Story” on the left of the bar at the top of the feed.

  • Drawing, text and stickers within Instagram Stories let you personalize your moment. You can also tag other accounts, and verified accounts have the ability to add links to their Stories.

  • Your Instagram Story will appear in a bar at the top of Feed. People can also access your Story from your profile by tapping on your profile photo.

  • With Stories, interactivity is key. These tools help you engage with your followers:

    • Questions sticker: Answer community questions, or ask questions of your own.

    • Poll and Quiz stickers: Involve your audience in engaging ways.

    • Countdown sticker: Build anticipation for any moment your followers want to know (e.g., upcoming Q&A in Live).

    • View, reply-to and share Stories About You: Access these @-mentions through your activity tab.


  • Use the Questions sticker to find out what people want to hear from you about during this time.

  • Provide daily reflections and tips for customers.

  • Create a Highlight of your COVID-19 updates.

  • Create a Highlight featuring your most relevant products to make it easy for people to reference and find the things they need right now.

  • Create fun challenges for people to reshare in their stories and @mention their friends.

BY: Instagram Business Team

San Francisco, CA