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Tip

April 29

How to Use Instagram Direct to Answer Questions and Provide Reassurance

BY: Instagram Business Team

San Francisco, CA

Instagram Direct is an easy way to communicate directly with customers, respond to questions and provide support. During this unprecedented time, people likely have many questions they’re asking you on Instagram. Instead of responding to each one in Instagram, try managing your Instagram Direct messages from your Facebook Page Inbox on mobile or desktop.

Getting started

You’ll need to connect your business Facebook Page and Instagram account. To do this, you need to have admin or editor access to the Facebook Page as well as the username and password of your Instagram account handy. See this guide for more information.

On mobile
  • Start by downloading the Facebook Pages Manager app from the App Store or Google Play. If you’ve already downloaded the Facebook Pages Manager app, be sure to install the latest update.

  • Click the Inbox tab at the bottom of the screen, then click the Instagram Direct tab.

  • If it’s your first time connecting your Instagram account, click the “Connect Account” button.

  • If you have previously connected your Instagram account, you’ll need to reconnect. Click the “Reconnect Account” button.

On desktop
  • Start by navigating to the Inbox tab on your Facebook Page, then click the Instagram Direct tab.

  • If it’s your first time connecting your Instagram account, click the “Connect Account” button.

  • If you have previously connected your Instagram account, you’ll need to reconnect. Click the “Reconnect Account” button.

TIPS AND IDEAS

  • Create Quick Replies related to the current situation of your business to save time when responding about why there may be closures or delays in your normal services. See here to learn more.

  • Use other Instagram surfaces, such as Feed and Stories, to answer frequently asked questions to a broader audience.

BY: Instagram Business Team

San Francisco, CA