Powered by the belief that fashion should be made with love, and not mass-produced, co-Founders, Jade Hardwood and Aurelie Popper, started Wool and the Gang. A place for knitting lovers everywhere, customers can either purchase hand knitted items made by makers in their homes, or order kits that have everything they need to knit the items themselves.

On Instagram, the unique fashion experience shares stories of their knits, products, maker “gang” and other knitting delights.

Watch how this London-based company uses the power of Instagram to grow its business and inspire knitters everywhere.