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Growing a Business on Instagram: Shore Projects
Growing a Business on Instagram: Shore Projects

Succesverhaal

20 november 2015

Growing a Business on Instagram: Shore Projects

DOOR: Instagram Business Team

San Francisco, CA

Businesses around the world are growing their companies from the ground up with the help of Instagram. In the first crucial months of starting their watch company, Shore Projects in London turned to Instagram.

For the first six months of launching the business, the only platform that we actually focused on using was Instagram.
Neil Waller, Co-founder (@shoreprojects)

Through imagery inspired by the British seaside, Shore Projects grew a strong following organically.

We really focused on capturing the spirit of the brand on Instagram. Although our account is inspired by the British beach, another big part of our feed is to show people out and about wearing our watches in different environments, in different countries.
Jono Holt, Co-founder, Shore Projects

Using Instagram to attract people genuinely interested in their business and products, Shore Projects has grown into a global brand—with retailers around the world picking up their watches to sell in store.

We were very fortunate to be contacted by major retailers that could’ve only discovered Shore Projects through Instagram since it’s the only platform we were putting the brand out there.
Neil Waller, Co-founder, Shore Projects

With their success, Shore Projects is keeping the momentum going with Instagram ads.

The fact that we can do advertising on Instagram is just a way for us to think how we can accelerate our growth and try and reach out to more people. We always knew that Instagram was an important platform, but we’ve learned that it’s at the core of everything we’re doing.
Neil Waller, Co-founder, Shore Projects

Watch the video to see how this small business has grown into a global brand with Instagram.

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DOOR: Instagram Business Team

San Francisco, CA