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4 februari 2016

Growing a Business on Instagram: Muse

DOOR: Instagram Business Team

San Francisco, CA

When couple, Caroline Grinsted and Tobias Zeller, first moved to Berlin, Germany, they decided to host a supper club in their home. Following Cuban tradition, supper clubs started as a way for people to run informal restaurants in their homes, and they quickly emerged as some of the best places to eat good food.

When we landed in Berlin, we suddenly realized supper clubs are a good way to meet people that you didn’t know and make new connections over nice food and drink.
Tobias Zeller, Owner @museberlin

As their supper clubs filled up week after week, Caroline and Tobias decided to expand their dinners and opened up an affordable, high quality restaurant called Muse. With Caroline running the kitchen, and Tobias manning the front of house, friend and Muse-regular, Gigi Schwaff, offered to start and run an Instagram account for the restaurant.

We started out with a table of 18 people at home, then 75 at Muse. When we started our Instagram account, that table became almost infinite.
Caroline Grinsted, Owner @museberlin

Through appetizing photos of their daily dishes, Muse quickly grew their customer base.

One of the biggest surprises with our Instagram account was to see customers come in, show us a photo from our feed, and actually order the dish. It’s bringing in customers and helping grow our business.
Tobias Zeller, Owner @museberlin

Watch how Muse creates photos that appeal to new and regular customers alike.

DOOR: Instagram Business Team

San Francisco, CA