From raising awareness of your business to having people take action on your website or mobile app, Instagram helps advertisers get the business results they care about. In fact, across nearly 700 campaigns, 98% generated significant lifts in advert recall – 2.8 times higher than Nielsen norms.¹ And 70% of performance campaigns generated statistically significant lifts for online conversions or mobile app installs.² But the value of Instagram adverts extends beyond mobile.

As well as just online sales, advertisers are generating sales in store with Instagram adverts. According to a study by Oracle Data Cloud's Datalogix, Instagram drove a median 1.8% lift in in-store sales and a median 2.1% lift in household penetration.³ Earlier this year, popular crisp company Lay's did just that by adding Instagram to its Flavor Swap campaign.

To build brand awareness of its new crisp flavours and move crisps off shop shelves, Lay's ran its national Flavor Swap campaign across both Instagram and Facebook. The interactive campaign let people decide which flavours should stay or go by pitting classic Lay's flavours against new ones. Working closely with media agency OMD and Instagram Partner Adaptly, the snack company created a series of video adverts. By running adverts across Instagram and Facebook, Lay's increased its reach by 5%, lowered its CPM by 3% and drove a 5% sales lift compared to when it ran a campaign on Facebook only.

If you're an advertiser looking to drive in-store sales, you can get results on Instagram. By targeting adverts to your audience on the platform, you can reach a wider audience of people and drive greater impact for sales.