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28 September 2016

Global Spotlight: Instagram in Germany

BY: Instagram Business Team

San Francisco, CA

A weekly series celebrating how businesses and brands are making the most of Instagram around the world.

Last week, we posted the first video in the Global Spotlight series in which UK businesses Mulberry, Hiut Denim and MADE.COM talked about the creative ways in which they inspire their customers on Instagram.

This week's Global Spotlight is focused on Germany. We spoke to iconic car manufacturer @mercedesbenz, minimalist watch designer and lifestyle brand @kaptenandson and surrealist artist @nois7 to find out how they connect with their customers on Instagram.

For Instagram and Mercedes, it was basically love at first sight.
Natanael Sijanta, Marcom Director, Mercedes-Benz
See how Mercedes-Benz uses Instagram
We wouldn't have made it 10 years ago. TV and magazine advertising would have been too expensive. Today, thanks to platforms such as Instagram and Facebook, young companies have that opportunity without huge resources.
Artjem Weissbeck, Co-Founder, Kapten + Son
See how small businesses are using Instagram
As an artist, I can express my creative side. As a businessman, I can finance my life.
Robert Jahns, Nois7
Make creative adverts on Instagram

Make sure that you visit next week for another Instagram Global Spotlight.

BY: Instagram Business Team

San Francisco, CA