As a small business, creating and managing content and posting it consistently can sometimes feel overwhelming. When it comes to setting yourself up for success, a little planning can go a long way. For Latinx and Hispanic Heritage Month, we sat down with Posh Palma Styles (@poshpalmastyles) founders Gelsandra “Gelly” Guzman (@gelsandra_guzman) and Valerie “Val” Diaz (@thejefacreator) to talk all things content creation, including the steps you can take to get organized and get ahead by “batching” — a method that involves ideating and producing content in bulk so that you’re never stressing about what to share next with your growing community.

But before we get to that, let’s talk about Posh Palma Styles, the Latinx boutique and lifestyle brand Gelly and Val built for the Jefa — an “agent of change, una mujer luchadora” — who “feels great in her own skin.” The duo first met in 2009 and after over a decade of friendship, they merged their knowledge of fashion and marketing to found the clothing brand that’s entirely handmade in the Dominican Republic. “We are culture, heritage and love,” Gelly tells Instagram for Business. See their content planning tips below.

This is “an opportunity for you to dump out all of those ideas,” says Gelly. Pick a theme for the month or highlight key dates or your brand pillars. No idea what to post on Instagram? Research can help point you in a general direction. 59% of active Instagram users surveyed agree it’s important for brands to post light-hearted or humorous content¹, and 58% of respondents agree it’s important for brands to post real, raw, unpolished content². That means there’s no need to sweat about not having the latest and greatest gear to film or produce content. Unpolished posts still make an impact.

Read more about finding inspiration and content ideas for Instagram posts.

After you’re all brainstormed out, it’s time to identify the type of content that you want to roll out. “The beautiful thing about Instagram is that we have so many incredible features as business owners, whether that’s Reels, carousels, graphics, images and so on,” Val says. “You really need to make sure that the type of content that you’re rolling out is highly aligned with your marketing strategy and what you are trying to accomplish with your business.”

Read more how Instagram’s video solutions can help you connect with your next customers.

It’s the most exciting part — bringing your vision to life! Gelly and Val recommend allocating 2 to 4 hours to crank out all the content you’ve dreamed up: “We’re printing out that moodboard, we’re getting together those props.” They also suggest producing contingency content just in case things don’t go as planned. “Things happen,” Gelly adds. “Life happens, so have a plan B, have a backup and then honestly, have fun. Enjoy, dance, laugh, set the tone, set the vibes.”

Read more about writing captions that keep people reading.

Now it’s time to put everything together. “Go back to the marketing strategy to really make sure that your goals are being met,” Val says, sharing how Posh Palma Styles made it happen for themselves. “We did a 90-day content creation plan that allows us to post 5-9x per week. We also established a marketing plan that allows us to target our different audience segmentations to really make sure that we’re tapping into all of our jefas.”

Watch the video below to learn more about how to turn your Instagram posts into ads to help you reach people who are likely to engage with your business based on their location, personal interests and more.

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