At Instagram, we’re committed to helping creators turn their passions into a living and supporting small businesses. As part of our ongoing effort to give creators and businesses the tools they need, we are announcing Professional Dashboard, a central destination to track performance, access and discover professional tools, and explore educational information curated by Instagram.

Throughout 2020, we launched a series of products to help creators and businesses accomplish their goals on Instagram like Badges, Instagram Shop, Checkout, and Branded Content tools. We also started to consolidate these tools and resources into one central hub. Since launch in November, over 82 million accounts have visited the Professional Resources hub and 37 million accounts have tapped on at least one item. We have built on this momentum with the launch of the new Professional Dashboard, and will continue to make the experience better throughout 2021.