Today, we’re excited to announce our community has grown to more than 500 million Instagrammers—more than 300 million of whom use Instagram every single day. Our community also continues to become even more global, with more than 80 percent living outside of the United States.

In a place of mobile discovery, authentic expression and creative inspiration, businesses like yours have captured and shared moments that turn passions into livelihoods. Whether you promote adventure, craft or a sense of belonging, every photo and video you share helps bring people closer to interests, broaden perspectives and inspire a sense of wonder. You’ve made Instagram a place where the everyday and the epic are always within reach.

As one of the fastest growing mobile ad platforms, the business community is finding success reaching diverse demographics like millennials, moms and people in countries around the world. And by combining the power of Instagram and Facebook together, advertisers are finding the greatest and most efficient reach for campaigns across both platforms.

Thank you for your creativity, your openness and your passion for sharing your business with the world. We can’t wait to see what you create next.