You’re up and running with your Instagram Business Profile, experimenting with the creative tools and finding your business’s own unique Instagram style. You’re capturing the attention of your audience and attracting new followers, too. So, what’s next?

How about growing your audience further and converting interest in your business into sales? The good news is, you have all the tools at your fingertips to do exactly that. Today, there’s no better way to meet your customers than on mobile—and with one in five mobile minutes spent on Facebook and Instagram combined, businesses need look no further for the perfect place to advertise.

If you’re one of more than five million businesses already advertising on Facebook, you’ll know that creating and running ads is easy and effective. It's now possible to run ads across Facebook and Instagram together, so businesses can increase their ads’ reach easily and cost-effectively.

It’s simple to do, too. When building a campaign for Instagram, you'll need to tap into Facebook’s Ad Manager or Power Editor. From there, you can select an ad objective that supports Instagram—typically something that encourages people to take an action, like clicks to website, app installs, video views or conversions—and the Instagram placement will automatically be selected, alongside other Facebook placements.

You can even run the same ad creative seamlessly across Facebook and Instagram, so you don’t have to spend time and money preparing different ad creatives for each platform (unless you want to). Ads are automatically optimized to the placement that meets the chosen objective best, at the lowest cost.

The result? A stronger performance, with your ads reaching more people.

Italian gift brand Tonki sells an entirely original product: send it your favorite image and Tonki will print it on cardboard in ingenious packaging that becomes a frame for your art. Founders Ruggero and Alessandra knew that they wouldn’t be found through search engines when they launched, so they looked to Facebook to build an audience through ads. And when they added Instagram into the mix, they were able to expand their reach even further on a visual platform that was perfect for their brand.

Contemporary men’s skincare retailer Brooklyn Soap Company also had its sights set on growth. It found that by advertising across Facebook and Instagram it could boost not only brand awareness but also increase sales, without radically changing its tried-and-tested Facebook advertising approach.

And book subscription service Read Dog Books saw a 7X return on ad spend when it ran a single ad campaign across Facebook and Instagram to boost sign-ups.

Inspired? If you haven’t experienced the combined power of Facebook and Instagram advertising for making your business stand out, now’s the time to try. Start small, experiment and keep an eye on your results so that you can learn what works best for your audience.

In the next post of this series, when we’ll take a look at how those all-important insights can help you take your business even further.

You can also take free, online training courses to help you better understand how to use Instagram to build your business.