People surveyed strongly associate Instagram with following influencers and celebrities (71%).*
Turn content into commerce
92% of people act at the moment of seeing something on Instagram.*
86% of consumers say they would purchase, try or recommend a product when content is rated as shareworthy.*
Our products make it easy to work with creators
Expand your reach with branded content ads
Branded content ads let you amplify content from a creator’s handle, providing access to millions of consumers in addition to a creator’s organic audience.
Disclose partnerships with the branded content tag
Ensure brand transparency with the paid partnerships label, which can be applied to any branded content in feed, stories, Reels, and live.
37% Decrease in cost per incremental purchase