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WORKING WITH CREATORS GIVES YOU MORE WAYS TO FLEX

Connect with Instagram creators to make and amplify content that feels organic, reaches new followers and delivers results.

DRIVE INFLUENCE

People surveyed strongly associate Instagram with following influencers and celebrities (71%).*

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TURN CONTENT INTO COMMERCE

92% of people act at the moment of seeing something on Instagram.*

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INCREASE TRUST

86% of consumers say they would purchase, try or recommend a product when content is rated as shareworthy.*

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OUR PRODUCTS MAKE IT EASY TO WORK WITH CREATORS

woman posing in hoodie, example of instagram video's paid partnership feature, showcasing person riding a skateboard from @hanonlovesk8's page

Expand your reach with branded content ads

Branded content ads let you amplify content from a creator’s handle, providing access to millions of consumers in addition to a creator’s organic audience.

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Enable creators to help sell your products

Increase discovery by using Shopping From Creators and Branded Content Ads with Product Tags to drive customers from “see” to “buy” in just a few clicks.

Build meaningful partnerships with creators

With new discovery tools and additional branded content ad placements like Reels, we are constantly developing new ways for brands and creators to partner.

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example of instagram's paid partnership label feature, showcasing a person holding sunscreen, from @kiana_imani's page

Disclose partnerships with the branded content tag

Ensure brand transparency with the paid partnerships label, which can be applied to any branded content in feed, stories, Reels, and live.

ADORE ME IS DRIVING IMPACT BY PARTNERING WITH CREATORS

woman in swimsuit smiling and pulling sunglasses down

37% Decrease in cost per incremental purchase

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TIPS TO GET THE MOST OUT OF WORKING WITH CREATORS

ADDITIONAL BRANDED CONTENT RESOURCES

EVEN MORE WAYS TO FLEX WITH VIDEO

Adopt a holistic video strategy to get even more out of Instagram.

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