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CREATORS
Here's your guide to help get the most out of creators for your business.
Working with creators gives you more ways to flex
Connect with Instagram creators to make and amplify content that feels organic, reaches new followers and delivers results.
Drive influence
People surveyed strongly associate Instagram with following influencers and celebrities (71%).*
Turn content into commerce
92% of people act at the moment of seeing something on Instagram.*
Increase trust
86% of consumers say they'd purchase, try or recommend a product when content is rated as shareworthy.*
Our products make it easy to work with creators
Expand your reach with branded content ads
Branded content ads let you amplify content from a creator's handle, providing access to millions of consumers in addition to a creator's organic audience.
Enable creators to help sell your products
Increase discovery by using shopping from creators and branded content ads with product tags to drive customers from "see" to "buy" in just a few clicks.
Build meaningful partnerships with creators
With new discovery tools and additional branded content ad placements like Reels, we are constantly developing new ways for brands and creators to partner.
Disclose partnerships with the branded content tag
Ensure brand transparency with the paid partnerships label, which can be applied to any branded content in Feed, Stories, Reels and Live.
Adore Me is driving impact by partnering with creators
37% decrease in cost per incremental purchase
Tips to get the most out of working with creators
Additional branded content resources
Even more ways to flex with video
Adopt a holistic video strategy to get even more out of Instagram.
