THINK MOBILE AND STORIES-FIRST
Optimized content converts
Design your Stories ads as full-screen vertical or, even better, shoot them on mobile. Mobile-shot Stories ads have a 63% chance of outperforming studio-shot ads for purchase, app install and checkout objectives. Incorporate native Stories behavior like ‘tap and hold to pause’ and ‘swipe up’ to push direct responses further.1
BOOST ENGAGEMENT WITH INTERACTIVITY
A little playful. A lot of impact.
LESS EFFORT FOR BETTER RESULTS
With automatic placements
When you launch campaigns, use automatic placements to achieve a more efficient delivery and better results. By spending only 29% more, beauty subscription service IPSY used automatic placements to drive an 8.5 times increase in sales from ads in Instagram Stories, and a 39% increase in overall sales.
SEE IT. LIKE IT. BUY IT.
Move from shopping to buying
Because Instagram is a full-funnel solution, you can use organic features to go from awareness to transaction. Tag products in Stories using product stickers or use ‘swipe up’ to drive people to Product Detail Pages, so people can discover and shop your products without interrupting their Instagram experience.