TAG IN / CREATIVITY
CREATIVITY ON INSTAGRAM IS EASIER THAN YOU THINK
Here are 5 simple tips to build ads that can bring big results on Instagram.
FIND YOUR COMMUNITY
Build meaningful connections
People come to Instagram with the desire to discover, connect, and express themselves. Brands that bring ideas people can see, touch, try on, and identify with drive better impact. Find your vibrant community on Instagram and tag in.
CREATE ADS IN A FEW CLICKS
Using what you already have
You don’t need to build creative from scratch to create new ads. Optimize the ratio aspect of your existing assets using Placement Asset Customization to create ads that fit different formats on Instagram.
MAKE YOUR ADS WORK HARDER
So you don’t have to
When you launch campaigns, use automatic placements to achieve more efficient delivery and better results. Healthcare and food brand SOSO used automatic placements to drive 80% more conversion from Instagram ads, and a 20% increase in overall sales.
MAKE THE MOST OF NATIVE
For all your ad solutions
Take advantage of native elements and interactive tools on Instagram. Stories ads product solutions like carousel, polling sticker or automatic cropping can increase engagement. Dunkin’ saw 20% lower cost per video view after including polling stickers in their Stories ads.
FIND OUT WHAT WORKS
And what doesn’t
Test and learn as you go. There is no one way to make Instagram work for your business, so try different kinds of content and placements and run an A/B test to see what works best. Continue to review, refine, learn and optimize for the best results.