TAG IN / CREATIVITY

CREATIVITY ON INSTAGRAM IS EASIER THAN YOU THINK

Here are 5 simple tips to build ads that can bring big results on Instagram.

FIND YOUR COMMUNITY

Build meaningful connections

People come to Instagram with the desire to discover, connect, and express themselves. Brands that bring ideas people can see, touch, try on, and identify with drive better impact. Find your vibrant community on Instagram and tag in.

CREATE ADS IN A FEW CLICKS

Using what you already have

You don’t need to build creative from scratch to create new ads. Optimize the ratio aspect of your existing assets using Placement Asset Customization to create ads that fit different formats on Instagram.

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MAKE YOUR ADS WORK HARDER

So you don’t have to

When you launch campaigns, use automatic placements to achieve more efficient delivery and better results. Healthcare and food brand SOSO used automatic placements to drive 80% more conversion from Instagram ads, and a 20% increase in overall sales.

MAKE THE MOST OF NATIVE

For all your ad solutions

Take advantage of native elements and interactive tools on Instagram. Stories ads product solutions like carousel, polling sticker or automatic cropping can increase engagement. Dunkin’ saw 20% lower cost per video view after including polling stickers in their Stories ads.

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FIND OUT WHAT WORKS

And what doesn’t

Test and learn as you go. There is no one way to make Instagram work for your business, so try different kinds of content and placements and run an A/B test to see what works best. Continue to review, refine, learn and optimize for the best results.

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HARNESS THE POWER OF CREATORS