WANTED LAB
Wanted Lab saw a 2.1X increase in conversions when its team worked with Meta Business Partner TagBy to test whether partnership ads on Instagram could increase registrations for its new analytics service.
THE STORY
Personalized job recommendations
Founded in Seoul in 2015, Wanted Lab is an HR technology company and recruiting platform that operates based on referrals, which create personalized career opportunities for professionals.
2.1X
increase in conversions using partnership ads, compared to usual campaign ads
61%
increase in “complete registration” actions using partnership ads, compared to usual campaign ads
Through this campaign, we confirmed that collaborating with well-known creators on Instagram can have a positive impact on advertising performance. With partnership ads, the video was directly uploaded to the creators' channel as branded content, which helped us reach a new audience, increase awareness of our new service and improve conversion performance. It was a great experience!
POOLLIP PARK, PERFORMANCE MARKETING MANAGER, WANTED LAB
THE GOAL
Increasing registrations
The Wanted Lab team hoped to boost awareness of a new career path analytics service for job seekers and acquire more completed registrations from new customers.
The recent collaboration with Wanted Labs allowed us to assess the performance of partnership ads on Reels and obtain valuable insights. When creating Reels ads, I suggest brands work with creators aligned with campaign goals and optimize the content for Reels-specific features.
BOMI KIM, ACCOUNT EXECUTIVE, TAGBY