LOMA KOREA

After increasing the budget spent on Meta Advantage+ shopping campaigns, the vegan haircare label saw a 68% lower cost per conversion lift.

View @loma_korea
THE STORY
Haircare from Seattle to Seoul

Created in Seattle, premium vegan haircare brand LOMA is used in more than 10,000 salons and department stores worldwide and is currently focused on Asian markets, including South Korea and Japan.

68%

lower cost per conversion lift for add-to-cart actions for campaign with 70% of budget allocated to Advantage+ shopping campaigns, compared to campaign with 70% of budget allocated to usual conversion campaigns

41%

lower cost per conversion lift for purchases for campaign with 70% of budget allocated to Advantage+ shopping campaigns, compared to campaign with 70% of budget allocated to usual conversion campaigns

We are delighted that we struck gold by adding Advantage+ shopping campaigns to our existing marketing mix. We found that Advantage+ shopping campaigns made a considerable difference to our efforts and hope to be able to replicate this success for other campaigns.
KIM HUI SEOK, MARKETING TEAM LEAD, LOMA KOREA
THE GOAL
Better campaign efficiency

The LOMA Korea team wanted to find a way to improve campaign budget efficiency while also increasing revenue and sales.

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