GRAVASTAR
The audio brand increased its incremental return on ad spend by 1.8X by adding Instagram Reels ads to its campaign.
![](https://scontent-iad3-1.xx.fbcdn.net/v/t51.2885-15/229646955_891511561721093_236175596034405474_n.jpg?_nc_cat=1&ccb=1-7&_nc_sid=7d201b&_nc_ohc=V36agwfcIlEQ7kNvgFydL-c&_nc_ht=scontent-iad3-1.xx&oh=00_AYA-Tsfyui-cPQOfiwoQI82jfm9yYb5bc9mv1c1qp2BpfQ&oe=66E2E636)
Founded in 2018 by well-known industry designer Yong, GravaStar aims to create audio products with unique and futuristic designs that don’t compromise on sound quality. Beyond being functional, the brand focuses on the important details of its products, allowing its speakers and earbuds to double up as collectibles.
higher return on ad spend from cell with Reels ads, compared with business-as-usual cell
increase in incremental return of ad spend, compared with business-as-usual cell
lower cost per conversion lift from cell with Reels ads, compared to business-as-usual cell
GravaStar wanted to see if adding Instagram Reels ads to its business-as-usual video ad campaign could boost online sales.
![](https://scontent-iad3-1.xx.fbcdn.net/v/t39.8562-6/84680660_2751573224898381_8553505654352904192_n.png?stp=dst-webp&_nc_cat=107&ccb=1-7&_nc_sid=7785fb&_nc_ohc=VH2hcUtpVcAQ7kNvgHnkhXZ&_nc_ht=scontent-iad3-1.xx&_nc_gid=A_TorKSVyPaSmPLVI94u65z&oh=00_AYD-HlQ2spOHgFl7ueoSxIwk2CEfqf-tKoqwO1rqNhcDDw&oe=66E2C399)
THE SOLUTION
Showcasing unique audio collectibles
GravaStar had been regularly running video ad campaigns, but was looking to further boost online sales, so it decided to explore adding Instagram Reels ads to its usual campaign strategy.
Recutting its existing video ads, GravaStar created short feature clips of its products as Reels ads. The resulting videos highlighted the collectible value of their earpieces, showing off the sleek design of the earbuds and speaker casing. To encourage audiences to purchase, the Reels ads also featured a discount code, along with a direct link to the GravaStar website.
Running May 19–June 1, 2022, the campaign showed:
- 78% higher return on ad spend from cell with Reels ads, compared with business-as-usual cell
- 1.8X increase in incremental return of ad spend, compared with business-as-usual cell
- 35% lower cost per conversion lift from cell with Reels ads, compared to business-as-usual cell