CHAAKAN SHOES

The South Korean footwear brand saw a 22% lower cost per purchase when it tested an Advantage+ shopping campaign.

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THE STORY
Fashionable footwear

Launched in May 2018, Chaakan Shoes is a fast-growing, direct-to-consumer footwear brand based in South Korea that aims to provide quality products at an economical price point.

22%

lower cost per purchase for Advantage+ shopping campaign plus usual campaign, compared to usual campaign alone

34%

increase in return on ad spend for Advantage+ shopping campaign plus usual campaign, compared to usual campaign alone

35%

decrease in cost per add to cart for Advantage+ shopping campaign plus usual campaign, compared to usual campaign alone

22%

lower cost per click for Advantage+ shopping campaign plus usual campaign, compared to usual campaign alone

As a leading shoe brand in a highly competitive market – especially during seasonal promotion periods – we found it challenging to acquire customers consistently while scaling the company. By testing an Advantage+ shopping campaign, we discovered that we could improve budget efficiency and optimise ad performance while spending less time on campaign management. We plan to invest more in Advantage+ solutions for our future campaigns.
NARA WON, MARKETING POD LEAD, CHAAKAN SHOES
THE GOAL
Attracting seasonal shoppers

The shoe brand hoped to acquire high-value customers and boost online sales as efficiently as possible, especially when promoting its seasonal footwear.

An Instagram ad example from Chaakan ShoesPlay Icon
THE SOLUTION

Trying on an Advantage+ shopping campaign

Chaakan Shoes tested an Advantage+ shopping campaign, which uses machine learning to help brands maximise budget performance by delivering the best-performing ads to the best-performing ad placements.

The shoe brand’s three-week campaign included more than 20 creative assets that highlighted the compay’s bestselling shoes, range of summer footwear and promotions in Instagram photo ads. The ads also encouraged people to visit the website to learn more.

To measure the performance of the Advantage+ shopping campaign, Chaakan Shoes conducted an A/B test that compared a cell containing its usual campaign (which includes photo ads and uses Advantage+ placements) to a cell containing both the usual campaign and the Advantage+ shopping campaign. The results showed a significant impact on budget efficiency, including the following:

  • 22% lower cost per purchase for Advantage+ shopping campaign plus usual campaign, compared to usual campaign alone
  • 34% increase in return on ad spend for Advantage+ shopping campaign plus usual campaign, compared to usual campaign alone
  • 35% decrease in cost per add to cart for Advantage+ shopping campaign plus usual campaign, compared to usual campaign alone
  • 22% lower cost per click for Advantage+ shopping campaign plus usual campaign, compared to usual campaign alone
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