6THSTREET.COM

6thstreet.com reduced its incremental cost per order by 67% after adopting Advantage+ shopping campaigns on Instagram.

@shop6thstreet weergeven
THE STORY
Wear to go online

Launched in the UAE in 2016, online fashion retailer 6thstreet.com has grown to cover the Kingdom of Saudi Arabia, Oman, Bahrain, Kuwait and Qatar. Part of the Apparel Group, 6thstreet.com sells brands for women, men and children in many categories, including shoes, jeans and handbags.

67%

lower incremental cost per order, compared to usual campaign

3X

incremental return on ad spend, compared to usual campaign

2X

increase in reach, compared to usual campaign

Advantage+ shopping campaigns not only simplified our account structure with automation and cost efficiency, but it also increased sales incrementally. We plan to move away from splitting prospecting and remarketing campaigns and use Advantage+ shopping campaigns exclusively.
VISHAKHA MEHRA, DIGITAL MARKETING MANAGER, 6THSTREET.COM
THE GOAL
Increasing sales and return on ad spend

6thstreet.com wanted to drive sales on its ecommerce platform and maximise the efficiency of its advertising on Meta apps.

Er is een fout opgetreden
Er zijn problemen met het afspelen van deze video.
Meer informatie
THE SOLUTION

Testing Advantage+ shopping campaigns

6thstreet.com used Meta’s Advantage+ shopping campaigns to reach people at all stages of their purchase journey, and to generate catalog-based ads that would appeal to people’s interests. Advantage+ shopping campaigns work to achieve the highest performance from online sales campaigns with minimal effort or management by automatically optimising multiple campaign options—including ad creative, targeting, placements and budget—to find the best opportunities to drive conversions.

Advantage+ shopping campaigns enable ecommerce and direct-to-consumer retail and brand advertisers to potentially achieve better performance, greater personalisation and more efficiency. Instead of running several campaigns with segmented audiences, Advantage+ shopping campaigns let advertisers combine audiences for a given market into a single campaign structure. This is designed to simplify creation and management, while reducing audience overlap.

6thstreet.com’s usual campaigns used ads focusing on catalog items that were personalised to viewers’ preferences. The ad creative for this Instagram campaign focused on the autumn/winter collection of clothing, and featured images and short video of models wearing 6thstreet.com clothing against a backdrop of autumnal colours.

The campaign ran September 28–October 28, 2022, and was measured with a multi-cell lift test which showed:

  • 67% lower incremental cost per order, compared to usual campaign
  • 3X incremental return on ad spend, compared to usual campaign
  • 2X increase in reach, compared to usual campaign
Create Ad