So, what is Instagram Shopping?

Instagram Shopping is a set of features that allow people to easily shop your brand's photos and videos across Instagram.

It all starts with your shop – your storefront on Instagram.

People can shop your products across Instagram.


Ready to open up shop? Complete the setup process below in Commerce Manager.

  • Review our Commerce Eligibility Requirements to ensure you sell eligible products and comply with our policies, like our commerce policies, terms of use, community guidelines and more.
  • Make sure your business has its own website domain. Your shop must contain product listings that are available for direct purchase from your business's website, and you must represent the shop or website associated with the domain provided.
  • Check to see if you are in a supported market.
  • Confirm that your Instagram profile is a business or creator account. Then, connect it to your Facebook Page.
  • If you don't have one already, set up a Business Manager account. You'll need a Business Manager account to set up your shop in Commerce Manager. Business Manager lets you manage your ad accounts, your Pages and the people who might be working on them.

You can choose to onboard onto Instagram Shopping by setting up your shop in Commerce Manager or a supported platform. Or, you can get started directly within the Instagram app.

  • First, choose how you want your customers to complete their purchase by selecting a checkout method.
  • Next, choose your sales channels by selecting whether to have your shop on Instagram, Facebook or both.
  • Add products to your shop by connecting your existing product catalogue or by creating a new one.
  • Finally, review your shop, then submit it to Instagram for review!

Get the most out of shopping on Instagram.