MAKE YOUR PRODUCTS EASY TO DISCOVER
You can tell your story and highlight products seamlessly, so people can easily shop in the moment of discovery.
TAP THE POWER OF PHOTOS AND VIDEOS
Use real-time and pre-made content to create an interactive, visual shopping experience that deepens connections and shows off your products to the world.
CONNECT WITH PEOPLE WHO LOVE TO SHOP
Nearly half of people surveyed use Instagram to shop weekly. Meet your customers where they are.1
SO, WHAT IS INSTAGRAM SHOPPING?
Instagram Shopping is a set of features that allow people to easily shop your brand’s photos and videos all across Instagram.
It all starts with your shop, your storefront on Instagram.
People can shop your products throughout Instagram.
Our Instagram Shop tab offers even more ways to get your brand noticed.
The shopping tab on Instagram's homescreen is a destination for people to discover new brands, products and editor's picks, personalized to them.
HOW TO SET UP INSTAGRAM SHOPPING:
Ready to open up shop? Complete the set-up process below in Commerce Manager.
- Make sure your business has its own website domain. Your shop must contain product listings that are available for direct purchase from your business’s website, and you must represent the store or website associated with the domain provided.
- Check to see if you are in a supported market.
- Confirm that your Instagram profile is a business or creator account. Then, connect it to your Facebook page.
- If you don’t have one already, set up a Business Manager account. You'll need a Business Manager account to set up your shop in Commerce Manager. Business Manager lets you manage your ad accounts, your pages and the people who might be working on them.
- First, choose how you want your customers to complete their purchase by selecting a checkout method.
- Next, choose your sales channels by selecting whether to have your shop on Instagram, Facebook, or both.
- Add products to your shop by connecting your existing product catalog or by creating a new one.
- Finally, review your shop, then submit it to Instagram for review!