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Small Business How-To Guide
Learn how to grow your business on Instagram from 3 small business experts.
THE LATEST BEST PRACTICES FOR INSTAGRAM SHOPPING
PREPARE YOUR SHOP FOR SALES
The first step to setting up a successful shop on Instagram is to manage your product catalog. Your catalog contains all of the information that powers your shop and Product Detail Pages on Instagram.
Add items to your catalog so people can shop them
Make sure your catalog holds all necessary product info about the items you wish to promote or sell on Instagram:
- use one catalog (merge several into one, and use only one catalog across Instagram and Facebook if you have a shop on both)
- make sure it has the most up-to-date products, inventory counts, and pricing
- fill in all catalog fields, like product name, description, and category
Add product details, images and videos
Descriptions, photos, videos and attributes help shoppers decide whether to purchase your products. Make sure your products include snappy descriptions, at least 4 high resolutions images or videos, at least 3 attributes like color, size or materials, and accurate shipping information.
MAKE YOUR PRODUCTS EASY TO DISCOVER
Product tags allow you to highlight items from your product catalog directly into your videos and posts, so people can tap on a tag and immediately learn more. By tagging your products, they will be eligible to show up in shopping surfaces that people go to when they are in the mood to shop, like the Instagram Shop tab.
The most successful businesses use tags frequently in different formats.
Using product tags 5+ days/mo increases product page visits and purchases*
Watch a quick video on how to tag products.
GET PEOPLE TO CONSIDER AND BUY YOUR PRODUCTS
Help more shoppers understand if your products are right for them with relevant, actionable content and messages.
If your business is in the U.S. and uses checkout on Instagram to sell directly in our app, learn more best practices for checkout businesses here.
HOW @THETINYTASSEL GREW ITS BUSINESS ON INSTAGRAM
"Launching a shop on Instagram has helped us share our collection of handmade pieces with new customers near and far. With product tags, collections and other tools, we've grown our Instagram account from a beautiful portfolio to a true shopping destination that mirrors our storefront in Charleston, SC." - Founder, Mimi Striplin
