The latest best practices for Instagram Shopping

Something Went Wrong
We're having trouble playing this video.

Step 1: Prepare your shop for sales

The first step to setting up a successful shop on Instagram is to manage your product catalog. Your catalog contains all of the information that powers your shop and Product Detail Pages on Instagram.

Something Went Wrong
We're having trouble playing this video.

Add items to your catalog so people can shop them

Make sure your catalog holds all necessary product info about the items you wish to promote or sell on Instagram:

  • use one catalog (merge several into one, and use only one catalog across Instagram and Facebook if you have a shop on both)
  • make sure it has the most up-to-date products, inventory counts, and pricing
  • fill in all catalog fields, like product name, description, and category

Add product details, images and videos

Descriptions, photos, videos and attributes help shoppers decide whether to purchase your products. Make sure your products include snappy descriptions, at least 4 high resolutions images or videos, at least 3 attributes like color, size or materials, and accurate shipping information.

Step 2: Make your products easy to discover

Product tags allow you to highlight items from your product catalog directly into your videos and posts, so people can tap on a tag and immediately learn more. By tagging your products, they will be eligible to show up in shopping surfaces that people go to when they are in the mood to shop.

The most successful businesses use tags frequently in different formats.

example of instagram shops product tags being used for bottle sprayers from @blueland's page

Product Tagging drives Sales! Businesses who leverage product tagging see 37% more sales, on average, than businesses that did not tag products in their feed posts.*

Something Went Wrong
We're having trouble playing this video.

Watch a quick video on how to tag products.

Step 3: Get more people to consider and buy your products

Help more shoppers understand if your products are right for them with relevant, actionable content and messages.

How @Freshbeauty drove sales with shoppable content and Ads with Product Tags

“This year we saw our most successful Cyber Week on Instagram Shopping. We consistently ensured promotional alignment with, merchandised Instagram Shop Collections on a monthly basis and tagged all product posts as “shoppable” from October–December. We also partnered with Meta for a Cyber Weekend shopping ad with product tags driving to our 25% off promotion.” Director of North America Ecommerce, Fresh Beauty

Read more case studies here

@freshbeauty product boxes with holidy decorations

32% of sales on Instagram and Facebook came from tagged content on Instagram

@freshbeauty products on shelves with Instagram product tag overlay

Here is your guide on how to start reaching customers with your shop

Learn the business of Instagram with foundational guidance on how your business can set your shop up for success and effectively meet customers where they are. Ready to #getyourshopon?

How to start reaching customers with your shop

Learn more about Instagram Shopping