CHECKOUT ON INSTAGRAM

Read our commerce eligibility requirements to understand what you will be responsible for as a seller. In particular:

• Provide an email address for inbound customer service enquiries and ensure that you check it regularly. Reply to enquiries within two working days.
• Keep inventory updated and remove out-of-stock items.
• Deliver orders within three working days and add tracking information.
• You must accept returns of new and unused products, with a return window of at least 30 days. You must issue refunds within two working days after you receive the returned items.

You can use your ads catalogue or you can create a new one. When you choose to use an existing catalogue, you'll need to make sure that your products are eligible to be bought onsite by adding inventory counts, size and colour variants, as applicable.

To ensure the privacy of our users, we do not share customer data aside from information needed to fulfil orders such as name, email address and delivery address. Customer email addresses cannot be used for marketing purposes.

Only products in USD can be purchased via checkout on Instagram. Outside of the US, shoppers will be redirected to your website. At this time, checkout on Instagram is best suited for physical goods.

After you enable checkout on Instagram, shopping tags will direct people who are based in the US to transact within Instagram rather than driving to another website. People based outside of the US will continue to see a link to view the product on your external website. Checkout on Instagram is currently only available in the US.

In order to onboard onto checkout on Instagram, you'll need to have specific business information on hand, such as a federal tax identification number (SSN or EIN) that matches your legal name for IRS reporting and a state tax registration number for every state where you have a business presence. You will also need bank account information for payouts and a representative's name, SSN and DOB to vet your business identity.