Available to all eligible US businesses

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Sell products directly within the Instagram app

Learn how checkout on Instagram can help your business.

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Reduce friction in the path to purchase

Checkout is a quick and easy way for people to make a purchase from your business on Instagram, and their payment credentials are securely saved for future purchases.

Unlock additional creative tools

Checkout businesses receive access to other features to connect with shoppers, such as shopping from creators, where creators can tag your products in their posts, product launches, where businesses can announce an upcoming launch on Instagram and live shopping.

Create full-funnel strategies

By leveraging the full ecosystem of Instagram Shopping tools, businesses can create concepts that build brand awareness and drive transactions all in one place.

People can now buy your products directly in the moment of discovery with native checkout

When you join checkout on Instagram, you will automatically pay no selling fees1 until 31 December 2020.

Get started

In order to start selling products on Instagram, you will integrate with our commerce platform. We have created different paths to onboard so that you can choose the best one for your business.

Commerce Manager: We've built a self-serve destination within Facebook Business Manager for businesses to manage orders, see insights and track payouts.

We also support integration via several platform partners. If your business already uses one of these partners as your core commerce technology, onboarding onto checkout on Instagram can be accelerated.

Select your commerce partner below to integrate now. Partners with grey logos are coming soon.

Big Commerce


3D Cart

Ad Mixt

CED Commerce








Woo Commerce

We also support commerce connectors:


Supports integrations via Shopify, BigCommerce, WooCommerce, Magento, Salesforce, NetSuite, Radial, ShipStation and ShipWorks

Ad Mixt

Supports integrations via Shopify, BigCommerce, Salesforce and NetSuite


Supports integrations via Shopify, BigCommerce, WooCommerce, Magento, PrestaShop, Salesforce and Ecwid


Supports integrations via Shopify, BigCommerce, Magento, ShipStation, ShipWorks, SAP and Netsuite

Can't see your preferred partner? Click here to let us know your preferences and we'll notify you when more options become available.

Make sure that you are on desktop in order to start the onboarding process.

What to know before onboarding

Here are six steps to decide if checkout on Instagram is right for your business:

Read our commerce eligibility requirements to understand what you will be responsible for as a seller. In particular:

  • Provide an email address for inbound customer service enquiries and ensure that you check it regularly. Reply to enquiries within two working days.
  • Keep inventory updated and remove out-of-stock items.
  • Deliver orders within three working days and add tracking information.
  • You must accept returns of new and unused products, with a return window of at least 30 days. You must issue refunds within two working days after you receive the returned items.

You can use your ads catalogue or you can create a new one. When you choose to use an existing catalogue, you'll need to make sure that your products are eligible to be bought onsite by adding inventory counts, size and colour variants, as applicable.

To ensure the privacy of our users, we do not share customer data aside from information needed to fulfil orders such as name, email address and delivery address. Customer email addresses cannot be used for marketing purposes.

Only products in USD can be purchased via checkout on Instagram. Outside of the US, shoppers will be redirected to your website. At this time, checkout on Instagram is best suited for physical goods.

After you enable checkout on Instagram, shopping tags will direct people who are based in the US to transact within Instagram rather than driving to another website. People based outside of the US will continue to see a link to view the product on your external website. Checkout on Instagram is currently only available in the US.

In order to onboard onto checkout on Instagram, you'll need to have specific business information on hand, such as a federal tax identification number (SSN or EIN) that matches your legal name for IRS reporting and a state tax registration number for every state where you have a business presence. You will also need bank account information for payouts and a representative's name, SSN and DOB to vet your business identity.

After you have onboarded as a seller, start engaging with people about your products on Instagram. Learn more about Instagram Shopping tools and tips here.

Need help? You may contact our customer support team.

Visit our Facebook for businesses Page here to learn more about shops with checkout across our family of apps.

Follow us on @instagramforbusiness

For the latest news, tips and stories
from our vibrant community of businesses.


Instagram data, February 2018

"Project Instagram" by Ipsos (Facebook-commissioned survey of 21,000 people aged 13-64 in AR, AU, BR, CA, DE, FR, IN, IT, JP, KR, TR, UK, US), Nov 2018. All participants said that they used Instagram at least once per week.

Terms and Conditions: Selling fees will be waived on all items marked as delivered, beginning 22 July 2020 and ending 23:59 PST on 31 December 2020. During this time, sellers will remain responsible for all other applicable fees, including responsibility for disputes and chargebacks. Facebook reserves the right to stop waiving selling fees in its sole discretion, at any time, without prior notice to seller.